Google Ads Search Certification Exam
with correct Answers
What's the best way to get their ads on each search engine? - Answers -Find a tool to
manage the ads for me: Using a search engine management platform gives you a
single interface to manage complex accounts across multiple search engines, analyze
campaigns, and automate bidding.
Search Engine Marketing - Answers -The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click
an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - Answers -Consolidated data, single interface, optimization
Ads appearing + ranking - Answers -1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - Answers -Consumers online constantly, search in
moments of need, they use devices on the go
3 main elements on a results page - Answers -Shopping Ads: Appear based on search
terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search
3 R's of Google Search - Answers -Reach: Engaging with new customers in moments of
need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time
, What part of her search results page would share the store's telephone number? -
Answers -The Text ad extension
Where can you show ads? - Answers -Google Searches, Youtube, NYT, etc.
Google Ads - Answers -An online advertising tool that helps businesses connect with
their customers
Benefits of Google Ads - Answers -Connect with customers when it matters, Control
your cost, Improve performance
Which of the following features would help you manage spend and avoid showing your
ad too broadly? - Answers -Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? - Answers -Your bid, the impact of ads formatted
enabled, the likelihood ad will get clicked, the estimated measure of how well your
website gives users who click your ads a valuable experience and how relevant your ad
is
Google Ads Auction - Answers -The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all
Google Ads Auction Steps - Answers -1. Cast a wide net to find relevant ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - Answers -Bid: The maximum amount
you are willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy
navigable and articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it
relates to the search query
Ad Formats: Using various ad extensions can help rank
Quality Score - Answers -The 1-10 ranking that is reported for each keyword in your
account calculated by estimating the quality of your ads and their associated landing
pages
with correct Answers
What's the best way to get their ads on each search engine? - Answers -Find a tool to
manage the ads for me: Using a search engine management platform gives you a
single interface to manage complex accounts across multiple search engines, analyze
campaigns, and automate bidding.
Search Engine Marketing - Answers -The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click
an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - Answers -Consolidated data, single interface, optimization
Ads appearing + ranking - Answers -1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - Answers -Consumers online constantly, search in
moments of need, they use devices on the go
3 main elements on a results page - Answers -Shopping Ads: Appear based on search
terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search
3 R's of Google Search - Answers -Reach: Engaging with new customers in moments of
need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time
, What part of her search results page would share the store's telephone number? -
Answers -The Text ad extension
Where can you show ads? - Answers -Google Searches, Youtube, NYT, etc.
Google Ads - Answers -An online advertising tool that helps businesses connect with
their customers
Benefits of Google Ads - Answers -Connect with customers when it matters, Control
your cost, Improve performance
Which of the following features would help you manage spend and avoid showing your
ad too broadly? - Answers -Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? - Answers -Your bid, the impact of ads formatted
enabled, the likelihood ad will get clicked, the estimated measure of how well your
website gives users who click your ads a valuable experience and how relevant your ad
is
Google Ads Auction - Answers -The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all
Google Ads Auction Steps - Answers -1. Cast a wide net to find relevant ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - Answers -Bid: The maximum amount
you are willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy
navigable and articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it
relates to the search query
Ad Formats: Using various ad extensions can help rank
Quality Score - Answers -The 1-10 ranking that is reported for each keyword in your
account calculated by estimating the quality of your ads and their associated landing
pages
