Advertising - Samenvattingen, Notities en Examens

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

This summary contains all notes from the lectures + from all the articles. It's all we need to know.

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. + GET ALL THESE BENEFITS: + Safe yourself 80+ hours by using this as your coursebook: - Use it to get FULL POINTS for the bonus quizzes! - Use it for the mandatory reading! - Use it to ACE the open-book exam! + Save yourself 75%! 132 pages total instead of 508! + Use this to save yourself time while still getting all the knowledge! + Pri...

English summary of the 7 articles and 8 knowledge clips of SIPA Social Influence, Public Communication and Advertising.

Samenvatting H1-8 The Psychology of Advertising - Psychology of Advertising (6463PS032)

This is a summary of the book Foreign Languages ​​in Advertising (ISBN: 978-3-030-31690-7). The lecture notes are also included. This summary was made for the course Foreign Languages ​​in Advertising at Radboud University.

In dit document wordt het vak strategie uit de afstudeerrichting Analytics and digital advertising samengevat. Het bevat alle modules en ook de extra te kennen video's/artikels vanop Canvas. Ook vind je enkele voorbeeld examenvragen hierin terug. Veel succes! 18/20 behaald.