Introduction to Neuromarketing samenvattingen (1e druk)

This is a complete summary of the book 'Introduction to Neuromarketing & Consumer Behaviour' for the course Neuromarketing at the Erasmus University of Rotterdam. Chapter 3 is not included due to the fact that this chapter is not part of the reading materials.

Summary: Introduction to Neuromarketing & Consumer Neuroscience - Dr. Thomas Z Ramsoy

Since the index of the book is not included in the book, this document contains a full index of the book, which might be helpfull during the open book exam