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Meest verkochte samenvattingen voor ISE Advertising and Promotion
-
Marketing Communication Exam Part B
- Samenvatting • 38 pagina's • 2024 Populair
-
- €10,49
- 1x verkocht
- + meer info
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. 
 
Literature 
- Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
- Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
- The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
Nieuwste samenvattingen van ISE Advertising and Promotion
-
Marketing Communication Exam Part B
- Samenvatting • 38 pagina's • 2024 Nieuw
-
- €10,49
- 1x verkocht
- + meer info
This is a summary for Marketing Communication, part of the Masters program of Persuasive Communication at the UvA. All literature for part B is summarized including all the articles. 
 
Literature 
- Belch, G. E., & Belch M. A. (2021/2022). Chapter 4: Perspectives on consumer behavior. 
- Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded ra- tionality. American Psychologist, 58(9), 697–720. 
- The Behavioral Architects. (n.d.). Framing: expanding the framing toolbox. ...
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