Modeling Markets samenvattingen (1e druk)

Gedetailleerde samenvatting voor het vak Market Models. Zowel de lectures zijn uitgebreid behandeld en ook verplichte literatuur. Samenvatting is vooral ook handig voor de groepsopdrachten.

Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...

The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

Extensive Summary of Lecture 1 and 2 + Modeling Marketing (Chapter 1, 2 and 3) for Market Models (EBM077A05). Check out the complete summary bundle for the best value.

The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.

Extensive Summary of Lecture 1 and 2 + Modeling Marketing (Chapter 1, 2 and 3) for Market Models (EBM077A05). Check out the complete summary bundle for the best value.

Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...

Gedetailleerde samenvatting voor het vak Market Models. Zowel de lectures zijn uitgebreid behandeld en ook verplichte literatuur. Samenvatting is vooral ook handig voor de groepsopdrachten.

Summary of the book Modeling Markets by Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. Summary for the course Market Models summary of the articles