Selling and Sales Management samenvattingen (10e druk)

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

samenvatting voor Saxion IBS Sales Management jaar 2 Selling and Sales management, David Jobber & Geoffrey Lancaster

1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 2023 Eindhoven University of Technology

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Fact...

1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 2023 Eindhoven University of Technology

Highly recommend to use the Find function on Word. I typed all the names of the theories and models so they should be really easy to find during the open-book test. It is a big file, but it included all the material from the lessons. Advanced marketing and sales year 2 summary book and class material

samenvatting voor Saxion IBS Sales Management jaar 2 Selling and Sales management, David Jobber & Geoffrey Lancaster

Summary of the chapters 1, 2, 4, 5, 7, 8, 9, 10, 16 of Selling and Sales management book by Jobber and Lancaster.