STR 581 Final Exam 3 / STR581 Final Exam 3: GRADED A | 100% CORRECT
23 keer bekeken 0 keer verkocht
Vak
STR 581 (STR581)
Instelling
UNIVERSITY OF PHOENIX
STR 581 Final Exam 3 / STR581 Final Exam 3: GRADED A | 100% CORRECTSTR 581 Final Exam 3
1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A marketing database
A...
STR 581 Final Exam 3
1) ________ consists of people, equipment, and procedures to gather, sort,
analyze, evaluate, and distribute needed, timely, and accurate information to
marketing decision makers.
A marketing database
A promotional campaign
A marketing intelligence system
A marketing information system
A marketing research system
2) A company can take several steps to improve the quality of its marketing
intelligenc If the company purchases competitive products for study, attends
open houses and trade shows, and reads competitors’ published reports and
stockholder information, the company is using ________ to improve the
quality of its marketing intelligenc
customer feedback systems
advisory panels
external networks
sales force surrogates
intermediaries
3) ________ is the difference between the prospective customer’s evaluation of
all the benefits and all the costs of an offering and the perceived alternatives.
Competitors market share rate
Customer perceived value
Report rating
Perceived usefulness
, Failure avoidance rate
4) A ________ is a set of procedures and sources managers use to obtain
everyday information about developments in the marketing environment.
vertical system
product management system
marketing intelligence system
marketing research system
marketing information system
5) The value proposition consists of a cluster of benefits the company promises
to deliver; it is
business processes
total customer satisfaction
customer expectations
Customer loyalty to the company
customer experience with the company
6) Most established companies focus on ________ when it comes to innovation.
competitive innovation
everyday innovation
demand innovation
incremental innovation
continuous innovation
7) Total customer satisfaction is the general feeling of pleasure or
disappointment that results from comparing perceived performance to
, expectations. To achieve total customer satisfaction, organizations need
to_____________.
Lower prices
Manage customer experiences
Lower expectations
Develop marketing campaigns
Spend more money
8) The first step in estimating demand is to understand what affects price
sensitivity. Generally speaking, customers are most price sensitive to products
that cost a lot or are ________.
bought infrequently
low-cost
bought frequently
priced low to begin with
9) In ________ marketing, the seller engages in the mass production, mass
distribution, and mass promotion of one product for all buyers.
differentiated
general
segmented
group
mass
10) Particularly when shopping for ego-sensitive products such as perfumes
and expensive cars, many consumers use price as an indicator of ________.
size
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper NURSINGUNIVERSITYWALDEN. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €22,47. Je zit daarna nergens aan vast.
