Lecture 2
- Local supply chain all components of a company are within 1 country
- Global supply chain all components of a company are spread globally ( all over the world)
- Making right decision in a globalized world you need to know what is going on in the
world
o Up-to-date information
o Trends, economic developments, growth figure, trade- and logistic info – also from
other countries
- Complex marketing environment
o Macro analysis – destep
o Meso analysis – porter’s 5 forces
o Micro analysis – 7S model
o SWOT analysis – Macro + meso + micro
- Important to know
o Economic development (of countries)
o Growth % euro zone (GDP growth)
o World trade
o Confidence (producer/consumer confidence eurozone)
- PMI Purchasing Managers’ Index
o Comprised of monthly reports and surveys rom private sector manufacturing firms.
o The index surveys purchasing managers, who buy the materials needed for the
company to manufacture its products
o Used to provide a clear idea of the health of the global economy
o The results can inform market sentiment and provide the basis for strategy decisions
o Economic variables measure (ex.) Employment, export orders, stocks of
purchases, stock finished products, quantity of purchases, LT, output/input prices,
new orders and production growth
- PMI index score
o > 50 means growth
o 50 means no change
o < 50 means shrinkage
- Trends in industrial Holland
o Labour extensive
o Extra services
o Shift of hardware to software
o Custom made for larger costs
o Circular business models
o New partnerships
- GDP Gross Domestic Product
o Netherlands = shrinkage of 4% due to Covid-19
- Indicators
o Employment
o Inflation
o Export
o Public spending
o Private consumption
, - Domestic Housing investments continue to increase, but despite scarcity, they are slowing
down
o Growth in business investments is slowing down, even through financing costs are
low
o Despite the agreement, pension cuts remain a real risk I 2020, due to particularly low
interest rates
- Abroad trade conflicts – particularly between the US and China – lead to large policy
uncertainties
o Lower Chinese growth and reduced budget stimulus in the US are slowing down the
global economy
o In Europe, there are concerns about Brexit, Germany industry and the political
situation in Italy
- LPI Logistics performance index
o Inputs (areas for policy regulations)
Customs
Infra-structure
Services quality
o Outputs (Service delivery performance outcomes, time, cost, reliability)
Timeliness
Inter-national shipments
Tracking and tracing
- The logistics trend radar shows all trends that are relevant within 5 years, or within 5 to
10 years
o Low impact or high impact
o Social & business trends
o Technology trends
- Global sourcing Strategy to move business activities to part of the world where costs and
value added are the best
o Outsourcing
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