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Summary Week2 Essay 2 NEW.docx ENGL 135 Seth Godlin: How to get your ideas to spread DeVry University ENGL135: Advanced Composition Introduction Seth Godlin who is motivational speaker, marketer and author has given his TED talk on How to get your ideas to €7,09   In winkelwagen

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Summary Week2 Essay 2 NEW.docx ENGL 135 Seth Godlin: How to get your ideas to spread DeVry University ENGL135: Advanced Composition Introduction Seth Godlin who is motivational speaker, marketer and author has given his TED talk on How to get your ideas to

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Week2 Essay 2 NEW.docx ENGL 135 Seth Godlin: How to get your ideas to spread DeVry University ENGL135: Advanced Composition Introduction Seth Godlin who is motivational speaker, marketer and author has given his TED talk on How to get your ideas to spread. Basically, in his TED talk he has pr...

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  • 27 mei 2021
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ENGL 135


Seth Godlin: How to get your ideas to spread


DeVry University ENGL135:

Advanced Composition




Introduction

Seth Godlin who is motivational speaker, marketer and author has given his TED talk

on How to get your ideas to spread. Basically, in his TED talk he has provided several

examples on how bad to bizarre ideas has become more successful then the boring ones.

There are multiple ways to market your product, but the most efficient way is to target a

specific people who really cares about your idea and are capable to spreading your words to

others. As per Godlin talk there are several examples of failures and successes throughout the

world and most successful once were a failure during their initial phase of marketing. He has

also talked about what kind of audience a marketer/innovator have to target in order to get it

out to public. In this essay I will be providing his vision on how ideas to spread works for

your innovation and how to get it rolling out for people to adopt.

Topic, Angle, Purpose

Seth Godlin has generally started his presentation by giving the example of Sliced

Bread invention. The way a guy named Ottor Rohwedder invented the Sliced bread, but

nobody knew it until the next 15 years, it became a biggest failure. Sliced bread became

popular after wonder started the sliced bread. I think the point here is that what we are living

right now is the sense of ideas and every innovation can become successful only after it

, becomes publicly acceptable. Even I think every innovation is a innovation after people starts

adopting it and using it.

Godlin talks about how TV and media industries has made it more easily to spread the

ideas. As well as, now a day’s internet and social media is the easiest medium to sell your

ideas and define it as a part of human comfort and luxury. In this Essay, I would like to

express my own feeling on what are the best approach to spread your ideas.

The argument Godlin wants to put here is that every innovation needs a break to come

to the market but before it gets it success it need to meet to the right people who can support

and understand the ideas. Well, generally it’s difficult just spending tons of money in the

marketing but without knowing what your audience will be. The audience type matters a lot

during initial phase of innovation becomes public. People who really cares about the certain

product available in the market makes the difference. Godlin’s main goal is to have his

audience understand the same aspect of what spreading the idea means.

Rhetorical Situation

In the TED talk, Godlin is targeting certain type of people who has the interest in

getting to know about new innovation and who can generally speak about getting the idea of

somebody out to their friends and family. Marketing persons and advertisers should be the

one who needs to listen to Godlin’s TED talk here. It will make a real difference if you know

what the criteria and audience you need to consider to make you product a success. Godlin

Gives out several example of failure marketing vs successful marketing.

Well, there is magazine called ‘Hydrate’ which is about 180 pages about water.

Which contains ads about water, article about water and pictures about water. The main

purpose of this magazine is not something to tell people what they already know but provide

a platform to the writers and innovator to share their innovation and ideas about water. I think

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