Smart Business Networks
Content
Module 1: Introduction..........................................................................................................................2
Lecture 1: Introduction to Smart Business Networking......................................................................2
Lecture 1a: The Multiassistencia network case and introducing assignment A..................................9
Module 2: Theory on smart business networking................................................................................14
Lecture 2 + 2a: Network structure and network performance.........................................................14
Lecture 3: Guest Lecture Leo Romijn on IoT and LoRa.....................................................................24
Lecture 4: Business Model Analysis..................................................................................................25
Lecture 4a: Strategies for Business Networking...............................................................................29
Lecture 5: Strategic alignment at the network level.........................................................................35
Lecture 6: Networkability, Smartness, and Blockchain Technology in SBN......................................42
, Module 1: Introduction
Lecture 1: Introduction to Smart Business Networking
Smart business network: a network that uses technology in a smart way. You apply smart
networking on using the internet of things technology.
We need to specify what is information technology before we can say how business networks use
information technology in a smart way to outperform competing networks and competing firms.
What is Business Networking?: Business networking (Osterle, Alt & Flesih, 2001) in the new
economy can be seen as the coordination of processes within a firm, linking silos, processes within a
firm to another, but also linking business processes across companies. So you talk about integration
of supply chains, seamless linkages between the sales process of one firm to the purchasing process
of another firm. So it's about coordination and linking of processes. We define business networking
as the management of IT enabled relationships between internal and external business partners.
Issue of the past decades: how you link inter-organizational and intra-organizational business
processes, it's about coordination.
Smart business networking (Van Heck & Vervest, 2007) is defined as firms/ companies in the
business network that use information communication technologies to outperform other firms and
networks. So smart business networking is use IT in such a way that you link your processes much
better than competing firms and competing networks, so that you outperform them, that is what
they can profess.
Course focus on how do smart business networks emerge and how can they successfully compete
with other networks. Also which networks should a firm be involved in to be successful? So it's the
firm and network perspective using IT.
What is IT?: Information technology (IT): business networking and smart business networking uses
IT. IT is a wide variety of new technologies and this is an ever-growing list. Watson (product of IBM)
artificial intelligence that you can use to get insights from large amount of unstructured data. The
tools are to restore process and gain insight from big data. So these are artificial intelligence big data
tools.
Blockchain is technology to create a smart business network, to link organizations by using
blockchain applications.
Internet of things (IoT)
Simulation techniques (system dynamics, insight maker) these are tools to use data to do
what if analysis.
Group decision and negotiation decision support systems, simulation systems, dynamic
forecasting, all kinds of tools that help firms to make better plans, better decisions and
thereby if they use this could outperform other networks.
More straightforward, it's more list looking for artificial intelligence technology, network technology
and tools, decision support technologies. Gartner is different.
Gartner overview Technology Trends:
2016: Gartner sees technology as this set of 10 technology types. They talk about security
architecture as technology, adaptive security architecture, advanced systems architectures,
mesh service architectures, internet of things. They have different types of technologies.
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