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Summary IBR

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Lecture notes of 29 pages for the course International Business Research For IBA at UVT (Summary IBR)

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  • 14 oktober 2021
  • 29
  • 2020/2021
  • College aantekeningen
  • Francesca verna
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International Business Research
– lecture slides
Lecture 1. Setting the scene
Why is a business research course important?
 What is business research?
o A series of well-thought out activities and carefully executed data analyses that help
a manager to avoid, solve, or minimize a problem
 Why should future managers know about future research
o Managerial decisions based on
 The results of “good” research tend to be more effective
 Hunches, intuition, and past experiences are more likely to be be wrong
o To be able to perform business research (eg. undertake research yourselves to solve the smaller
problems you encounter)
o To be able to steer business research (eg interact effectively with researchers/research agencies)
o To be able to evaluate business research
 To discriminate between good and bad research proposals of
researchers/research agencies
 To discriminate between goo and bad published research studies

Myths about business research
 The ‘managers are from Mars, researchers are from Venus” myth
o Myth: there is no need to study business research for a future manager
o Reality: managers without knowledge about research have an advantage over those
without
 The “most research is not read” myth
o Myth business research ends up in the bottom drawer
o Reality: for knowledgeable managers, research need not be intimidating
 The “big bucks” myth
o Myth: business research is only for the wealthiest organizations
o Reality: business research is very diverse – it can be cheap or expensive
 The “big decision” myth
o Myth: business research is only useful when you have a major decision to make
o Reality: for small decisions, the best managers carry out their orwn research
 The “universal truth” myth
o Myth: there is just one best way of researching a business problem
o Reality: there is no such thing as an absolute truth in business

The hallmarks of ‘good’ (business) research
 Purposiveness: knowing “the why” of your research
 Rigor: ensuring a sound theoretical base / ensuring a sound methodological design
 Objectivity: drawing conclusions based on facts (rather than on subjective ideas)
 Parsimony: Shaving away unnecessary details / explaining a lot with a little
 Replicability: finding the same results if the research is repeated in similar circumstances
o Describe your study design in detail

,  Generalizability: Being able to apply the research findings in a wide variety of different things
o Should hold for fundamental research
o … but much less so for applied research

Fundamental vs applied research
 Applied research: to solve a current problem faced by a manager, applies to a specific
company, within firms or research agencies
 Fundamental (or basic) research: to generate new knowledge about how problems that
occur in several firms can be solved, applies to several organizational settings, mainly within
universities and knowledge institutes

Deductive vs inductive research
 Deductive research: theory  data
o Testing theory
 Inductive research: data  theory
o Building theory

, Lecture 2. The research process
When does a business problem occur?
 Step 1: define the business problem (in both the inductive and deductive research process)
 Feasibility: is it doable
 Relevance: is it worthwhile?
o Managerial relevance: who benefits from have the problem solved?
o Academic relevance: has the problem not already been solved in prior research?




What makes a good problem statement?
 Step 2. Formulate the problem statement ( in both the inductive and deductive research process)
 From business problem to problem statement
o Business problem (manager-focused) & problem statement (research-focused) 
preliminary research: organization/context and extant literature




Theoretical research questions
 Context question (eg. What is)  only if context needs elaboration
 Conceptualization question(s) (eg. what is)  only for key variable(s) that need(s)
elaboration
 Relationship questions (eg. which variables / how does … affect …)  all relationships in the
problem statement should be covered

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