Samenvatting
Summary Global Corporate Communication
- Instelling
- Radboud Universiteit Nijmegen (RU)
Summary of all articles and lectures of global corporate communication
[Meer zien]Voorbeeld 4 van de 56 pagina's
Voorbeeld 4 van de 56 pagina's
In winkelwagengesponsord bericht van onze partner
Verkoper
VolgenVoorbeeld van de inhoud
Global CorporateCommunication summary
(2019/2020)
Global Corporate Communication (GCC) articles + summary lectures
Table of Contents
LECTURE 2.1: GLOBAL CORPORATE COMMUNICATION .................................................................................... 4
CORPORATE COMMUNICATION................................................................................................................................... 4
Core components of messages (Cornelissen, Nielsen & Thomsen) ................................................................ 4
Traditional VS 21s century ............................................................................................................................. 4
A MULTIDISCIPLINARY APPROACH FOR A NEW UNDERSTANDING OF CORPORATE COMMUNICATION (MAZZEI, 2014) ................... 5
Integrated marketing communication ........................................................................................................... 5
Organizational communication ...................................................................................................................... 5
Public relations ............................................................................................................................................... 6
Corporate communication ............................................................................................................................. 6
Conclusion ...................................................................................................................................................... 8
ADDRESSING THE COMPLEXITIES OF MANAGING DOMESTIC AND MULTINATIONAL CORPORATE BRANDS (KHOJASTEHPOUR &
POLONSKY, 2015) .................................................................................................................................................. 8
Corporate brands ........................................................................................................................................... 8
Complexity issues in managing DCBs and MCBs ............................................................................................ 9
Future research ............................................................................................................................................ 11
LECTURE 2.2 ................................................................................................................................................... 11
STAKEHOLDER-COMPANY RELATIONSHIPS (BHATTACHARYA, KORSCHUN & SHEN, 2009) .................................................... 11
Relationships and returns to stakeholders ................................................................................................... 11
CSR ............................................................................................................................................................... 14
Future research ............................................................................................................................................ 17
CORPORATE COMMUNICATION PRACTICES: CLIMATE SCIENCE (THAKER, 2019) .................................................................. 18
Background and previous research .............................................................................................................. 18
This study ..................................................................................................................................................... 18
LECTURE 3.1 ................................................................................................................................................... 19
LANGUAGE FLUENCY, SOCIALIZATION AND INTER-UNIT RELATIONSHIPS IN CHINESE AND FINNISH SUBSIDIARIES (BARNER-
RASMUSSEN & BJORKMANN) .................................................................................................................................. 19
Socialization mechanisms ............................................................................................................................ 20
Study ............................................................................................................................................................ 20
LANGUAGE AND THOUGHT ...................................................................................................................................... 21
STANDARDIZATION OF LANGUAGE ON MANAGEMENT-LEVEL, AND ITS INFLUENCE ON COMMUNICATIVE BEHAVIOR (ZANDER ET AL.,
2011) ................................................................................................................................................................ 22
Cultural accommodation .............................................................................................................................. 22
Cultural affirmation ...................................................................................................................................... 23
, Research questions....................................................................................................................................... 23
Limitations.................................................................................................................................................... 24
LECTURE 3.2 ................................................................................................................................................... 24
CULTURAL DIFFERENCES IN COGNITIVE RESPONDING TO ADS (FENG & FRITH, 2014) ........................................................... 24
Hybridity theory ........................................................................................................................................... 25
Product type ................................................................................................................................................. 25
Hypotheses and questions............................................................................................................................ 25
Discussion ..................................................................................................................................................... 26
Limitations and future direction ................................................................................................................... 27
WHEN DOES NEGATIVE BRAND PUBLICITY HURT? (MONGA & JOHN, 2008)...................................................................... 27
Theory .......................................................................................................................................................... 27
Study 1.......................................................................................................................................................... 28
Study 2.......................................................................................................................................................... 28
Study 3.......................................................................................................................................................... 29
Conclusion .................................................................................................................................................... 29
LECTURE 4.1 ................................................................................................................................................... 30
LMX: EMPLOYEE VOICE BEHAVIOR (BOTERO & VAN DYNE, 2009) .................................................................................. 30
Employee voice............................................................................................................................................. 30
LMX theory ................................................................................................................................................... 30
Power distance (PD) ..................................................................................................................................... 30
The joint effect of LMX on voice ................................................................................................................... 31
Results .......................................................................................................................................................... 31
Conclusion/discussion .................................................................................................................................. 31
LMX: PATERNALISM (PELLEGRINI ET AL. 2010) .......................................................................................................... 32
Paternalism .................................................................................................................................................. 32
LMX .............................................................................................................................................................. 32
Differences LMX and paternalism ................................................................................................................ 32
Study ............................................................................................................................................................ 33
LECTURE 4.2 ................................................................................................................................................... 34
EMPLOYEE’S FEEDBACK SEEKING (MACDONALD ET AL. 2013) ........................................................................................ 34
Feedback seeking motives ............................................................................................................................ 34
Feedback seeking motives Chinese vs Canada ............................................................................................. 35
Study ............................................................................................................................................................ 35
WORKFORCE’S PREFERENCE FOR PURPOSES AND PRACTICES IN APPRAISALS (CHIANG & BIRTCH, 2010).................................. 36
Appraisal purposes ....................................................................................................................................... 36
Appraisal practices ....................................................................................................................................... 36
Cultural dimensions, House et al. (2004)...................................................................................................... 37
Study ............................................................................................................................................................ 37
LECTURE 5.1 ................................................................................................................................................... 39
CROSS-CULTURAL STUDY ON CSR AND EMPLOYEES’ AFFECTIVE COMMITMENT (AC) (MUELLER ET AL., 2012) ......................... 39
CSR ............................................................................................................................................................... 39
Cultural influence ......................................................................................................................................... 40
Study ............................................................................................................................................................ 40
CSR AND EMPLOYEE-COMPANY IDENTIFICATION (E-C) IN KOREA (KIM ET AL, 2010) ......................................................... 41
Past research ................................................................................................................................................ 41
Study ............................................................................................................................................................ 42
LECTURE 6.2 ................................................................................................................................................... 43
CSR COMMUNICATION IN MEXICO & THE US (BECKER-OLSEN ET AL., 2011) ................................................................... 43
CSR in US versus Mexico ............................................................................................................................... 44
Study ............................................................................................................................................................ 44
, CSR AND CUSTOMER SATISFACTION IN GERMANY US (WELCH & BARTIKOWSKI, 2013) ..................................................... 45
Study ............................................................................................................................................................ 46
LECTURE 7.1 ................................................................................................................................................... 48
BIG DATA IN CORPORATE COMMUNICATION (WIENCIERZ & ROTTGER, 2017) ................................................................... 48
Study ............................................................................................................................................................ 48
E-WOM IN THE US AND CHINA: A SURVEY (CHU & CHOI, 2011) .................................................................................. 49
E-WOM ......................................................................................................................................................... 50
Study ............................................................................................................................................................ 51
LECTURE 7.2 ................................................................................................................................................... 53
E-WOM (SNS) IN THE US AND CHINA: A CORPUS BASED STUDY (FONG & BURTON, 2008) ............................................... 53
Study ............................................................................................................................................................ 54
NATIONAL CULTURE AND CONSUMER TRUST IN E-COMMERCE (HALLIKAINEN & LAUKKANEN, 2018) ...................................... 55
Study ............................................................................................................................................................ 55
, Lecture 2.1: Global corporate communication
Corporate communication
- The flow of information from person to another (Axley,1984; Emery et al., 1963)
- It is how we plan, control, manage, persuade, understand, lead, love and so on (Dainton &
Zelley, 2011)
- The process by which people interactively create, sustain, and manage meaning (Conrad &
Poole, 1998)
Core components of messages (Cornelissen, Nielsen & Thomsen)
- Themes = achievements, capabilities, values
- Structure = logical, comprehensible
- Style = rational, emotional
- Mode = words, images
- Medium = mass, personalized
Traditional VS 21s century
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper KimRU. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €6,49. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 55628 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen