Presentatie
Presentatie Branche En Assortimentskennis
48 keer bekeken
0 keer verkocht
dit werkstuk is voor verkoopspecialist niveau 3
[Meer zien]
Voorbeeld 3 van de 18 pagina's
Geupload op
29 november 2021
Aantal pagina's
18
Geschreven in
2020/2021
Type
Presentatie
Persoon
Onbekend
€5,49
100% tevredenheidsgarantie
Direct beschikbaar na betaling
Zowel online als in PDF
Je zit nergens aan vast
Jumbo St.Annaland
Bert Slingerland
Naam: Petra van Loo
Nummer: 41273
Klas: E3R1ZG
Inhoudsopgave
Jumbo St.Annaland.................................................................................................................................1
Hoofdstuk 1............................................................................................................................................3
1
, 1.1 inleiding........................................................................................................................................3
1.2 Trends...........................................................................................................................................4
1.3 Productontwikkelingen.................................................................................................................4
1.4 Wettelijke eisen............................................................................................................................5
1.5 Milieumaatregelen.......................................................................................................................5
1.6 Keurmerken..................................................................................................................................5
1.7 Fabrikantmerken..........................................................................................................................6
Hoofdstuk 2............................................................................................................................................6
2.1 inleiding........................................................................................................................................6
2.2 Websites.......................................................................................................................................7
2.3 Verkoopkanalen...........................................................................................................................7
2.4 E-mail...........................................................................................................................................8
2.5 Social media..................................................................................................................................9
2.6 Vloggers en Bloggers....................................................................................................................9
Hoofdstuk 3............................................................................................................................................9
3.1 Inleiding........................................................................................................................................9
3.2 Massamedia................................................................................................................................10
3.3 Consumentenmarketing.............................................................................................................10
3.4 Mediavormen.............................................................................................................................11
Hoofdstuk 4..........................................................................................................................................11
4.1 Inleiding......................................................................................................................................11
4.2 Promotie.....................................................................................................................................12
4.3 Presentatie.................................................................................................................................12
4.4 Plaats..........................................................................................................................................12
4.5 Personeel....................................................................................................................................13
4.6 Prijs.............................................................................................................................................13
4.7 Product.......................................................................................................................................13
Hoofdstuk 5..........................................................................................................................................14
5.1 Inleiding......................................................................................................................................14
5.2 Seizoenartikelen en/ of trendartikelen.......................................................................................14
5.3 Assortiment opbouw..................................................................................................................14
5.4 Koopmotief.................................................................................................................................15
5.5 Artikelgroep 1.............................................................................................................................15
5.6 Artikelgroep 2.............................................................................................................................16
Conclusie..........................................................................................................................................18
Bronvermelding................................................................................................................................18
2
, Hoofdstuk 1
1.1 inleiding
In dit hoofdstuk kan je de trends van de branche, productontwikkelingen, de wettelijke
eisen, milieumaatregelen, keurmerken en fabrikantmerken verwachten.
Elk van de bovenstaande dikgedrukte woorden wordt per paragraaf uitgelegd.
De branche die ik heb uitgekozen is de supermarkt want ik werk bij de jumbo.
3