A summary of business research 1 powerpoints and pages from the book:
- 42-61, 152-160
-83-94, 115, 186-211
-212-219, 292-314
-315-325, 338-340, 567-570
A summary of the book: Research Methods for business students (Saunders, Lewis, & Thornhill) 8th Edition. ISBN: 6627
For international busin...
Summary of Power Point week 1
What is research: Information gathering. There are 2 kinds of research:
Applied research: Applied research is of direct and immediate relevance to practitioners
(mensen uit de praktijk). (important issues, usable results)
Scientific research: The systematic observation and experimentation of symptoms
(verschijnselen). You take information and analyze it in a systematic way.
Research question: The key question that your research will address. The issue or problem that you
are going to study during your research and what it will find out, explain and answer. It can be
subdivided into sub-research questions. They are useful to frame the research process.
For example: The sales of Albert Heijn have been declining. Research question What should Albert
Heijn do to increase the sales again?
Research aim: The purpose of your research project. A sentence that states what you want to
achieve with your research. For example: To know how Albert Heijn can increase its sales.
Research objectives: A clear statement that identifies what you (the researcher) wants to accomplish
with your research. It expresses “how” you are going to achieve your research question and aim.
Exploratory research: If your objective is to gain insight in a topic of interest.
Descriptive research: If your objective is to gain an accurate profile/ picture of a situation.
Explanatory research: If your objective is to identify the relationship between the cause and
effect of something.
Exploratory research and descriptive research is based on what I and others already know.
Descriptive research and explanatory research is based on how will I find out what I need to know?
, Research approach: The perspective you take for you research.
Inductive research: An approach where in you develop data after observing experiments.
Collect data and them create theory.
Deductive research: An approach where you test theory by collecting data through
experiments. Know the theory and then test it and then collect the theory.
Research strategy: A general plan about how you are going to answer your research question.
Research design: The framework you will use for your data collection and the analysis that will allow
you to answer your research question.
Research proposal: A structured plan of your proposed research objective.
The following groundwork needs to be done prior to writing your research proposal:
Define the research objective
Review of academic and business literature
Identify your research approach
Design your research / methodology
Assess ethical issues with regards to your data collection
Define target population and sampling techniques
Define data collection methods and data analysis techniques
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