Design school
Animal Spider
Important factors Congruence/fit, SWOT
Central actor CEO/leader
How is strategy formed Deliberately
What is most important: leadership, Leadership
organization or environment
How is the environment viewed Stable
Complex or simple strategies Simple
Loose collection of components or tightly Tightly integrated
integrated
Unique or generic strategies Unique
How does the organization change Occasionally, quantum
Fits best with which organization Machine organization
Strategy formation Process of conception
Planning school
Animal Squirrel
Important factors Programming, budgeting, scheduling
Central actor Planners, procedures
How is strategy formed Deliberately
What is most important: leadership, Organization
organization or environment
How is the environment viewed Stable
Complex or simple strategies Simple
Loose collection of components or tightly Collection of components
integrated
Unique or generic strategies Unique
How does the organization change Quite occasionally, quantum
Fits best with which organization Machine organization
Strategy formation Formal process
Positioning school
Animal Water buffalo
Important factors Generic strategy, competitive analysis
Central actor Analysts and analysis
How is strategy formed Deliberately
What is most important: leadership, Organization
organization or environment
How is the environment viewed Stable
Complex or simple strategies Simple
Loose collection of components or tightly Collection of components
integrated
Unique or generic strategies Generic
How does the organization change Frequently, piecemeal
Fits best with which organization Machine organization
Strategy formation Analytical process
, Entrepreneurial school
Animal Lone wolf
Important factors Vision, insight
Central actor CEO/leader
How is strategy formed Deliberately
What is most important: leadership, Leadership
organization or environment
How is the environment viewed Dynamic
Complex or simple strategies Simple
Loose collection of components or tightly Tightly integrated
integrated
Unique or generic strategies Unique
How does the organization change Occasionally, quantum
Fits best with which organization Entrepreneurial organization
Strategy formation Visionary process
Cognitive school
Animal Owl
Important factors Frame, schema, interpretation
Central actor Strategists
How is strategy formed Emergently
What is most important: leadership, Leadership
organization or environment
How is the environment viewed Dynamic
Complex or simple strategies Complex
Loose collection of components or tightly Tightly integrated
integrated
Unique or generic strategies Unique
How does the organization change Occasionally, quantum
Fits best with which organization All forms
Strategy formation Mental process
Learning school
Animal Monkeys
Important factors Incrementalism, venturing
Central actor All learners
How is strategy formed Emergently
What is most important: leadership, Leadership
organization or environment
How is the environment viewed Dynamic
Complex or simple strategies Complex
Loose collection of components or tightly Collection of components
integrated
Unique or generic strategies Unique
How does the organization change Quite frequently, piecemeal
Fits best with which organization Adhocracy and professional organization
Strategy formation Emergent process