Class notes & summary of organisation & people and marketing & sales (year 2 NHL Stenden International Business) for International Business Strategy Exam. THIS DOCUMENT INCLUDES EXAMPLE EXAM QUESTIONS. I made the exam last year, and some of these questions were actually part of the exam.
The summ...
Learning goal of today:
Identify the role and the contribution(s) of a company towards sustainability
‘Sustainable development is development that meets the present without compromising the
ability of future generations to meet their own needs’
Hybrid business spectrum
Company’s are renovating, where they actually belong of all the business irruptions.
How can the company be sustainable?
- sustainability is an abstract term
Either the company tries to be ‘green’, or it can mean how to survive in the long term - how to
sustain competition.
- company’s do not feel comfortable to step out the comfort zone, to collaborate together with
stakeholders and think about what they can do to make it a win-win situation.
Where would you position your project company in the hybrid business spectrum?
Business model canvas
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,The canvas that is build from nine components (building blocks).
- Value proposition: what is the value we are delivering to the stakeholders? (company should
ask)
- Right side is customer oriented
- Left side is more process and content oriented
- Bottom side is divided into costs and revenues
- Costs are related to key activities
- Revenues are related to the customers, they are generating the revenue for the company.
Main stream (perspective) company’s are working on this economic perspective, their business
model is based on this.
Business model canvas: environmental life cycle perspective
When company’s act on this business model, the product or service that is being delivered has
recycle or upcycle life cycle.
- This kind of organisations put environmental impact as KPI’s.
Business model canvas: social stakeholder perspective
- look at wants and needs of stakeholders, but with the environment in mind.
- People are centred in this business model, so not mainly about delivering a product or service.
- They are serving to end-users
Shifts between these business models are tough, because it needs a change of mindset.
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,Paradigm shift
Company’s have to be realistic too, they need to pay the bills and need to pay the employees.
What can be gained on the company’s own expense and not of other stakeholders. However, they
may take a lot of the social aspects into account.
Measure: what can we a ord to loose and what can we a ord to gain at our own expense and not
at the expense of other stakeholders.
Relevance
Respecting stakeholder interests
ISO: 26000 -> Respecting stakeholder interests is a very important starting point for any social
responsibility policy.
Engage with stakeholders
- Very important to engage with stakeholders -> what are the needs and the wants.
- From a legal kind of view: what does it mean for the company.
- From a time frame: how urgent is the matter to ful lling stakeholder needs and wants.
- -> those elements will have an in uence on the processes and as a result the development of
a strategy within an organisation.
- Power interest stakeholders is from a more economic perspective.
- Customer needs and wants is more from a social perspective.
Corporate social responsibility
‘Business practices involving initiatives that bene ts the society’ - CSR de ned by United Nations.
When we talk about organisation and people, you do not only talk about how the business is
working and looking at this operations / and processes intention of how they make decisions from
a micro environment. Because, it always as well a ects the meso and the macro environment
and vice-versa.
-> very important for organisations to have a solid, very strong foundation when it comes to CSR.
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, What could be changed in terms of CSR for organisation and people in the situation of COVID so
people won’t feel drowned and make it more positive:
- Ensure their mental health and well-being
- Investing in a help / support centre for demotivated employees
- Team building sessions and or workshops
- Personal coach for each employee
Triple bottom line:
People, planet and pro t
-> to be able to see that part where elements of sustainability can exist with proper
understanding, proper alignment of these elements. The thought of the triple bottom line exists for
many years already.
Project company: where are they in the business spectrum and how is it related to the value that
they are delivering to the customer?
Find resources that are related to all these key topics, this is the literature !!!!!
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