Devry University, Keller Graduate School Of Management
NETW 583
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NETW 583 Week 4 Midterm Exam (Version 1) | 30 OUT OF 30 | 100% Guaranteed Pass
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NETW 583
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Devry University, Keller Graduate School Of Management
NETW 583 Week 4 Midterm Exam (Version 1) Week 4 : Identifying Core Competencies and Choosing Innovation Projects - Midterm Page 1 Question 1.1. (TCO A) Out of all the innovative ideas that com e forth, how many be- come successful products? (Points : 4) *Very few Most About half Seventy-five percen...
Question 1.1. (TCO A) Out of all the innovative ideas that come forth, how many be-
come successful products? (Points : 4)
*Very few
Most
About half
Seventy-five percent
Question 2.2. (TCO A) Which of the following is true about technology trajectories?
(Points : 4)
a technology is always replaced by a new technology after its trajectory has
flattened (i.e., it has reached its performance limits)
most technology s-curves last about twenty years
*some technologies have steeper s-curves than others
a technology s progress along the s-curve cannot be sped up or slowed down
Question 3.3. (TCO B) When both Nintendo and Sega claimed to have over 60 per-
cent market share of the video game console market, both were trying to influence
. (Points : 4)
*users perceptions and expectations about the installed base.
perceived technical utility.
pre-order demand.
technology bias.
Question 4.4. (TCO B) IBM used MS DOS on its new personal computer because Gary
Kildall was slow to sign a contract to license CP/M. This lead to the rapid building of
installed base for MS DOS and the eventual dominance of Microsoft in personal com-
puter operating systems. This unfolding of events could best be described as
. (Points : 4)
*path dependency.
a monopolistic practice.
image carryover.
the technology halo effect.
Question 5.5. (TCO C) Which of the following would be an example of a tacit re-
source? (Points : 4)
*An odds maker who works for a large casino in Las Vegas and is correct 95 per-
cent of the time.
This study source was downloaded by 100000845689434 from CourseHero.com on 05-06-2022 07:19:34 GMT -05:00
, A highly effective and efficient distribution network throughout the continental
U.S.
A retail shoe chain that has prime locations in 200 malls across the country.
A flashy ad campaign for a malt liquor.
Question 6.6. (TCO D) If a firm has the option of investing in R&D, the cost of imple-
menting the technology is the . (Points : 4)
*exercise price
nature of the option
benefit of exercising the option
the value of the option
Page 2
Question 1. 1. (TCO A) Explain how the globalization of markets affects the impor-
tance of innovation. (Points : 30)
Globalization of markets affect innovation because of the competition with foreign
firms places pressure to continuously maintain the innovation in order to make dif-
ferent products and services. Innovation happens because of this competition and
can arise from individuals to solve an issue they have encountered or from groups
like government or universities. Firms, being the primary source of innovation, intro-
duce new products and by doing this they are able to protect their margins and also
by investing in new innovative processes that aid on the manufacturing of the prod-
ucts can aid on lowering the costs. With the advances in computers and information
technology a firm can speed up their innovative process because they can use soft-
ware to aid on their design and computers can also aid on the manufacturing
process.
MELISSA A SCHILLING. Strategic Management of Technological Innovation, 3rd Edi-
tion. McGraw-Hill Learning Solutions, 2009. VitalBook file.
Question 2. 2. (TCO A) Lately, computer users have been using USB jump drives to
copy and store files. These are also called thumb drives, pen drives, and other
names. These are small drives you can attach to a key chain and plug into any USB
port and have the utility of a hard drive. The size of their memory varies from 16
kilobytes to several gigabytes. Assume you are the CEO of the Ajax Thumb Drive
Company. How might you use the s-curve model to predict when to switch to a new
technology? What would be the limitations of this approach? (Points : 30)
The S-Curve can be used as a perceptive tool to identify when it is the perfect time
to switch from old technologies when they reach their limits to new ones. A firm can
use their data on the investment and the performance of their own technologies or
data from the overall industry investment on a technology and calculate an average
performance that was achieved by other firms. This information will provide man-
This study source was downloaded by 100000845689434 from CourseHero.com on 05-06-2022 07:19:34 GMT -05:00
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