Samenvatting
Samenvatting Persuasive Communication - 2015 - 3rd ed. - 29 pag.
29 pagina-lange samenvatting van het boek "Persuasion: theory and research" van Daniel O'Keefe. 3de editie. Geschreven in 2015.
[Meer zien]Voorbeeld 2 van de 33 pagina's
Voorbeeld 2 van de 33 pagina's
In winkelwagengesponsord bericht van onze partner
Gekoppeld boek
Titel boek:
Auteur(s):
- Uitgave:
- ISBN:
- Druk:
1 beoordeling
Door: irishog • 7 jaar geleden
Beschikbare oefenvragen
Oefenvragen
173 Oefenvragen
Gratis
6 verkocht
Enkele voorbeelden uit deze set oefenvragen
1.
Aristotle
Antwoord: student of Plato, his writings on rhetoric are considered by many to be the single greatest source of rhetorical theory; founded the Lyceum.
2.
Augustine
Antwoord: a major Christian theorist, argued that it would be foolish for truth ‘to take its stand unarmed against falsehood’.
3.
Dispositio
Antwoord: Arrangement, ways to order ideas effectively.
4.
Cicero
Antwoord: Rome’s finest orator.
5.
Actio
Antwoord: Delivery, presenting a speech in a natural, varied or appropriate way.
6.
Inventio
Antwoord: Invention, = the process of deciding on the subject matter of one’s speech and of discovering information and argument that would lead to sound conclusions.
7.
Memoria
Antwoord: Memory, the ability to hold content, style, and arrangement in one’s mind.
8.
Plato
Antwoord: had an academy in Athens that Aristotle attended.
9.
Scientific method
Antwoord: a belief in controlled laboratory experimentation and careful, objective measurement.
10.
Elocutio
Antwoord: Style, = the process of selecting the proper words to convey a message.
Voorbeeld van de inhoud
Persuasion, Theory and Research – Daniel O’KeefeHoofdstuk 1: Persuasion, Attitudes and Actions
Persuasion = “a successful intentional effort at influencing another’s mental state
through communication in a circumstance in which the persuadee has some
measure of freedom” (O’Keefe).
Attitude = “a person’s general evaluation of an object (a judgement)”. Attitudes
have an impact on cognitions, emotions & behavior.
Features of paradigm cases of persuasion:
Persuasion is a successful attempt to influence
The persuader intends to influence the persuadee
There need to be some measure of freedom on the persuadee’s part
Effects are achieved through communication
It involves a change in the mental state of the persuadee
The aim is ordinarily accomplished by changing what people think.
Attitude measurement techniques:
Explicit measures (direct)
Simple, straightforward, easy to administer, easy to construct. But: it’s just
an estimate (schatting) of the attitude.
o Semantic differential evaluative scale
Respondents rate the attitude object on a number of 7-point bipolar
scales that are end-anchored by evaluative adjective pairs (good-
bad, desirable-undesirable).
o Single-item attitude measures
A single questionnaire item that asks for the relevant judgement
(extremely favorable-extremely unfavorable).
Quasi-explicit measures
Provide more information, but may take more time to administer.
o Paired-comparison: the respondent is asked a series of questions
about the relative evaluation of each of a number of pairs of
objects.
o Thurstone & Likert: the respondent’s attitude is inferred from
agreement or disagreement with statements that are rather
obviously attitude-relevant.
Thurstone: a list of statements and asked to check the ones
with which they agree.
Likert: the strength of agreement is assessed through some
appropriate scale.
Implicit measures
Attitudes are being assessed. Implicit measures are most attractive in
circumstances in which one fears respondents may distort their true
attitudes.
o Autonomic responses
o Measures of brain activity
o Priming measures (examining the speed with which people make
evaluative judgments when those judgements are preceded by the
attitude object).
o Implicit Association Test (attitudes are assessed by examining the
strength of association between attitude objects and evaluative
categories)
1
, o Etc.
Moderating factors of attitude and behavior consistency:
The degree to which the behavior is effortful or difficult
The perceived relevance of the attitude to the behavior
Attitude accessibility
Attitudinal ambivalence
Having a vested interest in a position
The extent of attitude-relevant knowledge
Etc.
Attitudinal measures and behavioral measures are likely to be rather more
strongly associated when there is substantial correspondence between the two
measures and underscore the folly of supposing that a single specific behavior
will necessarily or typically be strongly associated with a person’s general
attitude.
Attitudes base on direct behavioral experience with the attitude object have been
found to be more predictive of later behavior toward the object than are attitudes
based on indirect experience.
Encouraging attitude-consistent behavior:
Enhance perceived relevance
Encourage people to see their attitudes as relevant to their behavioral
choices (control condition vs. experimental condition).
“You might not have realized it, but this really is an opportunity to act
consistently with your attitude”.
Induce feelings of hypocrisy
When persons have ben hypocritical, one way of encouraging attitude-
consistent behavior can be to draw person’s attention to the hypocrisy.
Leads people to recognize their hypocrisy.
“You haven’t been acting consistently with your attitude, but here is an
opportunity to do so”.
Encourage anticipation of feelings
Invite people to consider how they will feel if they fail to act consistently
with their attitudes (regret and guilt).
“Here is an opportunity to act consistently with you attitude – and think
how bad you’ll feel if you don’t”
Different kinds of communications:
Informational documents
Instructional documents
Persuasive documents
Aspects of rhetorical system:
Orator (invention, elocutio, dispositio, memoria, pronunantio (actio).
Discourse (exordium, narratio, propositio, argumentatio, peroratio)
Audience: conciliare (win), movere (move), docere & probare (teach &
approve)
Topic
o Deliberative discourse: political principles and policy issues
o Forensic discourse: legal matters
2
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper susannedijk. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €2,99. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 52510 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen