Lecture clips week 16, preparations for tutorial
The 10 biggest business trends for 2021
10. Working from home. Businesses are now rethinking their whole business model, because do they
still need offices? Productivity has gone up, but the way that people work from home is not great for
everyone, because not everyone has the equipment to work good from home.
9. Data as an asset. Business use data to understand their customers and improve their decision
making. Businesses should be aware that their data is well-secured and that everyone in the business
has access to this data and that their employees are able to read data and gain insights form data.
8. Business model innovation. Rethinking your business model on how the market is shifting.
7. Automation. Businesses had a look at where employees don’t really add value and it can be
robotized.
6. Decentralized finance. This means gaining money in a different way than going to the bank, for
example crowd funding or bitcoins.
5. Virtual interfaces. This is about delivering a certain service in a digital format, for example by
offering clothing advice using vr technology rather than going to the store.
4. Going from global to local. Companies have to overthink where they are selling their goods and
getting their goods because of certain happenings which affect their business, such as Brexit, corona
pandemic, increasing tensions between other countries. This is also about environment awareness.
3. Purposeful and meaningful. People want to connect for a purpose, especially after covid.
2. Sustainability. During covid, for most companies their own business was a higher priority than
sustainability. Therefore the expectation for 2021 is that the focus will shift to sustainability as a
priority.
1. Social engagement. Companies should engage with their (future) customers through social media.
This channel became more important especially during the pandemic. Engaging influencers will also
be an upcoming trend in 2021.
Value proposition canvas explained 1.0
The VPC consists of two parts, the value map and the customer profile. The customer profile is about
the pains (things that annoy customers when they are trying to get a job done, for example
dissatisfaction and frustration), gains (positive outcomes that customers hope to achieve, like
concrete results or benefits) and jobs (things that your customers would like to get done, this can be
functional, social, emotional) of the target group. The value maps is about the gain creators (how
they produce or maximize gains), pain relievers (how this product eliminates or minimizes the pains)
and products and services (this describes the values that your product / service builds on). You
achieve fit when creating a clear connection between the value map and the customer profiles.
Value proposition canvas explained 2.0
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