Samenvatting
Samenvatting Persuasieve Communicatie Communicatiewetenschappen
- Vak
- Instelling
Samenvatting Persuasieve Communicatie Communicatiewetenschappen
[Meer zien]Voorbeeld 4 van de 57 pagina's
Voorbeeld 4 van de 57 pagina's
In winkelwagen
In winkelwagen
gesponsord bericht van onze partner
1 beoordeling
Door: user11503 • 2 jaar geleden
Verkoper
Volgen
ChimeneKlasen
Ontvangen beoordelingen
Voorbeeld van de inhoud
Persuasieve communicatieInhoud
Introductie..............................................................................................................................................1
2 soorten persuasieve communicatie.................................................................................................1
Onderscheid persuasief en argumentatie of retoriek.....................................................................1
Gedrag beïnvloeden...........................................................................................................................1
Doelstellingen.....................................................................................................................................1
Hoofdstuk 1: domains of persuasion + basics of psychology..................................................................2
1.1 Welke vormen van communicatie kunnen we beschouwen als persuasief?................................2
1.2 Automatic vs deliberate...............................................................................................................2
1.3 Latent vs observable.....................................................................................................................2
1.3.1 Onderzoek over latente presessen........................................................................................2
1.4 Systeem 1 vs systeem 2................................................................................................................3
1.4.1 Automatische processen – snelle en vruchtbare binnenwegen............................................3
1.5 Bargh: the unconscious mind.......................................................................................................3
1.6 Leerprocessen..............................................................................................................................4
Experimentele methode.................................................................................................................4
Hoofdstuk 2: attitudes............................................................................................................................5
2.1 Introductie....................................................................................................................................5
2.1.1 Definitie attitude....................................................................................................................5
2.2 Meting attitude.............................................................................................................................5
2.2.1 Bronnen van attitudemeting..................................................................................................5
2.2.2 Complex multi-faced..............................................................................................................5
2.2.3 Expliciet vs impliciet..............................................................................................................6
2.3 Direct attitude meting..................................................................................................................6
2.3.1 Gestructureerd......................................................................................................................6
2.4 Semidirect attitude meting...........................................................................................................8
2.4.1 Relative measures..................................................................................................................8
2.4.2 Ranking..................................................................................................................................8
2.5 Indirect attitude meting................................................................................................................8
2.5.1 Lost letter...............................................................................................................................8
2.5.2 Choice error...........................................................................................................................9
2.5.3 Evaluative priming.................................................................................................................9
2.5.4 IAT (implicit association test).................................................................................................9
2.5.5 Affect misattribution paradigm............................................................................................10
2.5.6 Facial Electromyography (EMG)...........................................................................................10
,Persuasieve communicatie
2.5.7 Event-Related Brain Potentials (ERP’s)................................................................................10
2.6 Attitudeverandering...................................................................................................................11
Hoofdstuk 3: Link tussen attitude en gedrag........................................................................................12
3.1 Bestaat er een link tussen attitude en gedrag?..........................................................................12
GLOBALE CONCLUSIE....................................................................................................................12
3.2 Onder welke omstandigheden kunnen attitudes gedrag voorspellen........................................13
3.2.1 Karakteristieken van het gedrag..........................................................................................13
3.2.2 Karakteristieken van de persoon.........................................................................................13
3.2.3 Karakteristieken van de situatie..........................................................................................13
3.2.4 Karakteristieken van de attitude..........................................................................................13
3.1 Hoe ontstaat de link?..................................................................................................................14
Theory of reasoned action (TRA & systeem 2 - bewust)...............................................................14
Theory of planned behaviour (TPB & systeem 2).........................................................................14
Attitude-to-behavior process model............................................................................................14
Hoofdstuk 5: twee routes naar persuasie............................................................................................15
5.1 Lack of processing capacity and motivation...............................................................................15
De plaats op het continuüm hangt af van....................................................................................15
Het model.....................................................................................................................................15
5.2.1 Central route.......................................................................................................................16
5.2.2 Peripheral route...................................................................................................................16
5.3 Empirische evidentie..................................................................................................................17
5.4 Situational impact on motivation...............................................................................................18
5.4.1 Persoonlijke relevantie........................................................................................................18
5.4.2 Hoe gaan we merken of het relevant is?.............................................................................18
5.4.3 Geschiedenis van ELM.........................................................................................................18
5.5 Individual differences in motivation...........................................................................................19
5.6 Consequence of these two routes..............................................................................................19
5.7 Multiple roles of one variable within ELM..................................................................................20
5.7.1 Verschillende rollen.............................................................................................................20
5.8 Important concepts....................................................................................................................20
Hoofdstuk 6: Narrative persuasion AKA storytelling............................................................................21
6.3 Transportation theory................................................................................................................21
6.1 Introduction................................................................................................................................21
6.2 Persuasive power of a narrative.................................................................................................21
6.3 Transportation theory................................................................................................................22
6.3.1 Gevolgen..............................................................................................................................22
,Persuasieve communicatie
6.3.2 De theorie............................................................................................................................22
6.4 Samenvatting 2 theorieën over persuasieve effecten................................................................23
Hoofdstuk 7: Uitdiepen transportatietheorie.......................................................................................24
7.1 Transporteerbaarheid – persoonlijkheid....................................................................................24
7.1.1 Empirisch bewijs voor de theorie........................................................................................24
Hoofdstuk 8: Uitdiepen ELM................................................................................................................28
8.1 Korte samenvatting ELM.............................................................................................................28
8.2 Capacity effects (ability).............................................................................................................29
8.2.1 Situational: Being distracted...............................................................................................29
8.2.2 Situational: Message repetition..........................................................................................29
8.2.3 Dispositional capacity factors.............................................................................................29
8.3 (relatively) biased vs unbiased processes...................................................................................30
8.4 Joint effect of variables...............................................................................................................30
8.5 Influencing trust in one’s own cognitions...................................................................................30
8.6 Peripheral cue effects.................................................................................................................31
8.7 Advanced effects of bodily posture/behavior on attitudes........................................................31
Hoofdstuk 9: Interpersoonlijke beïnvloeding.......................................................................................32
9.1 What professionals do................................................................................................................32
9.2 Six principles of Cialdini..............................................................................................................33
9.2.1 Reciprocity – wederkerigheid..............................................................................................33
9.2.2 Social proof – consensus......................................................................................................33
9.2.3 Commitment and consistency.............................................................................................33
9.2.4 Friendship and liking............................................................................................................34
9.2.5 Scarcity – schaarste.............................................................................................................34
9.2.6 Authority and expertise – autoriteit....................................................................................35
9.3 Ethiek..........................................................................................................................................35
9.4 Resisting persuasion...................................................................................................................35
Hoofdstuk 10: Small group persuasion.................................................................................................36
10.1 Introduction..............................................................................................................................36
10.2 Effects on opinions & strategies in a group..............................................................................36
10.2.1 Informational vs normative social influence......................................................................36
10.2.2 Majority effects.................................................................................................................37
10.2.3 Minority effects.................................................................................................................37
10.3 Effects on group decisions........................................................................................................38
10.3.1 Majority effects: groupthink..............................................................................................38
10.3.2 Minority effects.................................................................................................................39
, Persuasieve communicatie
10.4 Evolution of decisions...............................................................................................................39
Polarisatie verklaren.....................................................................................................................39
Hoofdstuk 11: Gezondheidscommunicatie...........................................................................................40
11.1 Introduction..............................................................................................................................40
11.2 Types of health communication models...................................................................................40
11.2.1 Basic sender-receiver models............................................................................................40
11.2.2 Psychology & decision making...........................................................................................40
11.2.3 Marketingmodels...............................................................................................................41
11.2.4 Communication models.....................................................................................................41
Hoofdstuk 12: Nudging.........................................................................................................................43
Inleiding............................................................................................................................................43
Fogg’s behavior model.....................................................................................................................43
A hyped concept...............................................................................................................................43
Hoofdstuk 13: Political Persuasion and advertising..............................................................................44
13.1 Introduction..............................................................................................................................44
13.2 Historical overview...................................................................................................................44
13.3 PART 1: Media-effecten............................................................................................................44
13.3.1 Agenda setting & Priming..................................................................................................44
13.3.2 Framing..............................................................................................................................44
13.4 PART 2: Direct political persuasion...........................................................................................45
Hoofdstuk 14: Advertising (marketing communicatie).........................................................................46
14.1 Marketingcommunicatie goed te begrijpen aan de hand van ELM..........................................46
14.2 Advertentie industrie................................................................................................................46
14.3 Persuasion knowledge..............................................................................................................46
14.3.1 Onderzoek: ad recognition of TV vs Website banner ads in children................................46
14.4 Subliminale advertenties..........................................................................................................46
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper ChimeneKlasen. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €4,99. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 79373 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen
Laatst bekeken door jou
Tentamen (uitwerkingen) ·
AGACNP - Acute Care Problems Correctly Answered Questions 2024.
Tentamen (uitwerkingen) ·
NUR 166 Quiz 2 Questions and Answers 100% Solved
