College aantekeningen
BTA Summary Class Content
- Vak
- BTA
- Instelling
- Hogere Hotelschool Den Haag
All power points are summarized in this document. A table of content gives a great overview over all needed content for the exam.
[Meer zien]Voorbeeld 4 van de 74 pagina's
Voorbeeld 4 van de 74 pagina's
In winkelwagengesponsord bericht van onze partner
Verkoper
Volgen
Voorbeeld van de inhoud
BTA 2022Individual Exam
Class Notes & All Power Point summarized
1
,Contents
Digital Transformation – MC1.................................................................................10
Industrial Revolution..........................................................................................10
New Digital Technologies....................................................................................11
Digital trends have an enormous impact on all industries........................................14
Three impact on industries..................................................................................14
Digitalization on Porters Five Force Model.............................................................14
Digital Transformation – MC2.................................................................................15
Reason of difficulties in digital transformation........................................................15
Digital Maturity Assessment = starting point Digital transformation..........................16
Digital Maturity Assessment can measure dig. capabilities.......................................16
Assessment.........................................................................................................16
1.Questionaire...................................................................................................16
2.Six capability dimensions.................................................................................16
3.Five levels of maturity.....................................................................................16
4.Conclusion Example.........................................................................................16
To what levels do they use data analytics (my questions).......................................17
New capabilities needed in the digital age.............................................................17
Key competencies..............................................................................................17
Lifelong Learning is the solution...........................................................................17
MC3 – Digital Transformation: Digital Business Models..............................................18
Digital Business Models that create a competitive advantage...................................18
Business Model...............................................................................................18
Interrelated Business Model components............................................................18
Impact of digital technologies on business models (why earn money, service etc.). .18
8 Digital business models that create competitive advantage................................18
Case Study – Digital showroom Audi.................................................................19
Understanding External Environment - STR MCI A....................................................21
Strategy...........................................................................................................22
3 different levels of strategy in an organisation (PYRAMID).....................................22
MC1 B Strategy Understanding the industry.............................................................26
Analyse Strategic Position...................................................................................26
Overall Strategic Process (indicative)....................................................................26
Porter’s Five Forces framework............................................................................26
Factors of Barging power....................................................................................28
Usage of Porter’s 5 forces framework...................................................................28
Industry Analysis...............................................................................................28
Critical Success Factors......................................................................................30
MC2 Strategy: Understanding Resources (internal) and Capabilities............................32
2
, RBV vs MBV......................................................................................................32
Threshold and distinctive capabilities....................................................................32
Core competencies (bundle resources & capabilities)..............................................32
VIRO Model (evaluate potential skill not find one)..................................................32
Benchmarking...................................................................................................34
Dynamic capabilities...........................................................................................35
Developing Strategic Capabilities.........................................................................35
Identify what creates Value.................................................................................36
SWOT...............................................................................................................36
MC3 Strategy: Understanding Strategic Choices.......................................................38
Preparation.......................................................................................................38
Video Jeff Bezos..............................................................................................38
Video Competitive Advantage Porter’s Generic Strategies.....................................38
Making strategic choices.....................................................................................39
Overall Strategy process..................................................................................39
Business Strategy...........................................................................................39
Competitive Strategy & - Advantage..................................................................39
Porter’s Three Generic Strategies (cost)................................................................39
1.Cost Leadership Strategy..............................................................................40
Economies of Scale – what causes in that industry? (market share)......................40
Parity vs Proximity..........................................................................................40
3b. Differentiation Strategy..............................................................................40
Mix Differentiation & Low-Cost 2 Hybrid Strategy................................................41
Bowman’s Strategy Clock (PRICE Customer Perception)..........................................41
Business Model..................................................................................................41
Steps to achieve sustainable business models.....................................................42
Corporate Strategy............................................................................................42
Corporate Strategy & Diversification..................................................................42
How to grow a business: Ansoffs Growth Matrix: current Str & future option.............43
Constraint to Diversification..............................................................................43
Value-creating drivers of diversification................................................................43
Value-destroying drivers of diversification.............................................................43
Diversification & Performance..............................................................................44
Vertical Integration............................................................................................44
BCG (Growth/Share) Matrix................................................................................44
MC1 – Strategic Marketing.....................................................................................46
B2B & B2C........................................................................................................46
STP Marketing...................................................................................................47
MCI Law & Regulation: Privacy & Intellectual Property...............................................50
3
, GDPR – European Privacy Law.............................................................................50
Intellectual Property (IP)....................................................................................51
Strategic Finance – MC1........................................................................................56
Preparation - DCF (Discounted Cash Flow Analysis) Model.......................................56
Importance of Strategic Finance..........................................................................57
Source of capital (in BS)..................................................................................57
Financial Position Freedom...............................................................................57
Do we have fiscal structuring advantages (increased profit, CF)............................57
[WACC – Weig. Av. Cost of Capital (financing of company]..................................57
Fiscal structuring advantage – go where you are treated best...............................58
Strategic financial analysis...............................................................................58
Willingness & Ability to pay..............................................................................58
Valuations Models..............................................................................................58
Key Financial Indicators decision foundation: Continuous Improvement.................58
Key Financial Indicators – Decision Making Revenue Growth.................................58
Capital Budgeting Model...................................................................................58
Financial Risk....................................................................................................59
Measure the financial risk.................................................................................59
Credit Rating (AA+ to D)..................................................................................59
Scenario Analysis/ FCST.....................................................................................59
WS1 – Strategic Finance........................................................................................60
Strategic Finance – Fin. Str. Growth Options MC2.....................................................60
Recap............................................................................................................60
Relationship Strategy & Value Creation.................................................................61
Mis- Measurement of Options..............................................................................61
NPV (doesn’t show you total value)...................................................................61
DCF...............................................................................................................61
Optionality (not considered in NPV/ CF).............................................................62
Strategic Valuation of a firm after having chosen a Growth Options.......................62
Valuations of chosen Strategies...........................................................................62
NPV Model “ingredient list”...............................................................................62
Free Cash Flow to Firm.......................................................................................62
ESG Environmental, Social and Governance – MCI Introduction..................................63
Preparation.......................................................................................................63
ESG Explanation................................................................................................64
Key takeaways...............................................................................................64
Value Creation...................................................................................................64
Strategic Importance ESG................................................................................64
ESG can clash with value creation.....................................................................64
4
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper patriciak. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €8,29. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 75057 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen