Translated from Dutch to English - www.onlinedoctranslator.com
Authors: Jorden van Ramshorst
2020
Tio University of Applied Sciences
Field of study: International Business Management
Study component: MAO
Lecturer: David Bruggeman
,Sustainable Image Delivered to your home
Jorden van Ramshorst 2
,Sustainable Image Delivered to your home
Preface
Dear reader, this is the research report by Jorden van Ramshorst about home delivery in the
Netherlands. During the semester, a lot of hard work was done on the research. How can
Thuisbezorgd Nederland make its image more sustainable? is the main research question in
this study. In addition, the sub-questions have also been answered. This research has also
been drawn up in a neutral manner, no positions or opinions have been taken. The result of
the investigation may be to provide advice to both Thuisbezorgd Nederland and its
competitors. The research can also be interesting for the consumer, because of the current
aspects that are offered in the research. This provides a better overview of the home delivery
market.
Jorden van Ramshorst 3
, Sustainable Image Delivered to your home
Management summary
This report examines how Thuisbezorgd can improve its image in the field of sustainability.
Nowadays sustainability is very important for companies and customers in the food delivery
market. Customers nowadays attach a high value to sustainability. This trend needs to be
taken into account and can be an opportunity for Thuisbezorgd. The trend has been a reason
for this research. There is a lot of room for improvement regarding the image of
Thuisbezorgd, this is addressed in the report. The problem definition of the study is as
follows: How can the online order and delivery platform Thuisbezorgd.nl make its image in
the Netherlands more sustainable? To this end, an interview was held with an internal expert
from Thuisbezorgd.nl and a survey was conducted to obtain information from the target
group. The results showed strikingly that 79% of the respondents were female and older than
12 years of age. The target group consists mainly of women. The most important result is
that 74.1% of the respondents think that Thuisbezorgd does not meet the current
sustainability standards. Therefore, action needs to be taken to make their image more
sustainable. This can be done by making the image more sustainable by means of online
marketing, but also by physical marketing in delivery and service provision. An experience in
sustainable services is unique and contributes to the unique experience of Thuisbezorgd.
When Thuisbezorgd focuses on this and sustainability radiates more, the consumer will see
and remember this faster. 1% of the respondents think that Thuisbezorgd does not meet the
current sustainability standards. Therefore, action needs to be taken to make their image
more sustainable. This can be done by making the image more sustainable by means of
online marketing, but also by physical marketing in delivery and service provision. An
experience in sustainable services is unique and contributes to the unique experience of
Thuisbezorgd. When Thuisbezorgd focuses on this and sustainability radiates more, the
consumer will see and remember this faster. 1% of the respondents think that Thuisbezorgd
does not meet the current sustainability standards. Therefore, action needs to be taken to
make their image more sustainable. This can be done by making the image more sustainable
by means of online marketing, but also by physical marketing in delivery and service
provision. An experience in sustainable services is unique and contributes to the unique
experience of Thuisbezorgd. When Thuisbezorgd focuses on this and sustainability radiates
more, the consumer will see and remember this faster. but also by physical marketing in
delivery and service provision. An experience in sustainable services is unique and
contributes to the unique experience of Thuisbezorgd. When Thuisbezorgd focuses on this
and sustainability radiates more, the consumer will see and remember this faster. but also by
physical marketing in delivery and service provision. An experience in sustainable services is
unique and contributes to the unique experience of Thuisbezorgd. When Thuisbezorgd
focuses on this and sustainability radiates more, the consumer will see and remember this
faster.
The interview shows that the image of Thuisbezorgd.nl when looking at the delivery site itself
is very good. The brand awareness of the company is the biggest strength, the relationship
with the customer plays an important role in this part. However, the size of the brand
awareness is also a major risk in case the company's reputation is damaged. The company
tries to prevent any risks of their reputation being damaged by regularly researching the
companies connection with any compliance with laws and the protection of the customer.
Customer research shows that customers have little awareness of the current sustainable
initiatives of Thuisbezorgd.nl. A cooperation with sustainable restaurants can contribute to a
greener image for the company.
Jorden van Ramshorst 4
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