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OSE - Summary of all lectures

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Tilburg University (UVT)

You can find here my take on the OSE theory and serious gaming lectures with some useful figures from class. I hope it can help you too with the exam and you can help my caffeine addiction by buying this doc:) Cheers

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Geupload op 12 oktober 2022
Aantal pagina's 31
Geschreven in 2022/2023
Type Samenvatting

organizing
strategy
entrepreneurship
gaming
serious
theory
technology
disruption
business model
business
leadership
market
corporate
social

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Organizing Strategy and Entrepreneurship
L1: Intro + Strategy and Strategic Renewal

Strategy and strategic renewal
● strategy

● arena - whats gonna be the market? mass product or niche?
● vehicle - how are we gonna reach that market?
● differentiators - how to make sure customers choose us? quality, unique feature, price
● staging - when to do what? overhaul vs staged? are there hurdles to deal with first?
● economic logic? how do we obtain profit? stage or scope

,● all parts of the strategy diamond are coherent

● irl building strategy is not linear, many feedback loops
● Tools for strategic analyses
○ PEST (political, economic, social and technological) → external about macro env
○ Porter’s 5 forces → external, about industry and competitive forces
○ Porter’s value chain → internal, distinguishes activities, idea of cost structure
○ Mckinsey’s 7s model → internal, about shared values skills etc
○ Stakeholder analysis → about all other stakeholders having an interest and power
○ SWOT analysis → strengths, weaknesses, opportunities, threats
○ BCG matrix → market growth rate vs relative market share, about portfolio management,
placing all products on axes
○ Ansoff matrix → determining broad strategy, new products? new markets?
● key is to do the right analyses and not as many as you can
● key goal → robust consistency among elements of strategy
● Strategic renewal
○ strategic
■ longer-term prospect
■ critical influence on success or failure
○ renewal
■ to refresh or replace

, ○ refreshment of attributes, has a substantial effect on an organization and concerns long-term
prospects
○ not the same as strategic change
■ every renewal involves change
■ changes dont always come with renewal

○ not the same as innovation
■ same as with change
■ innovation does not necessarily have critical impact on an organizations long-term
prospects
○ 2 types

○ it depends on organization and context what they need
○ both can lead to major strategic changes
■ IBM
■ Amazon - kindle (discontinuous), but 99% is about small extensions of scope

Strategic planning and serious gaming
● strategic planning
○ all about preparing the organization for the future
○ BUT
■ hypercompetitive markets
■ differences compared to the past

, ○ from islands in a static environment → strategic planning for connected systems in a
hyper-dynamic world
■ dynamism → requires flexibility and creativity
■ connectedness → open-systems approach and collaboration
○ the formalized process to prepare for strategic decisisons
■ design, experience, creativity are crucial

● Key: Tools that combine the 3 elements
○ participatory techniques
○ rigorous analysis and flexibility
→ via serious gaming
● Serious gaming → dynamism and connectedness
○ meant to assist organizations
○ combination of
■ rigorous data and analyses
■ flexibility involved in game
■ participatory process
○ 5 C of policy gaming
■ mastering complexity
■ engaging in multilogue communication
■ inspiring creativity
■ seeking consensus
■ stimulating commitment to action

L2: Technological Disruptions

Technological disruptions
● Technology
○ the study of craftsmanship / methods
○ The tools, devices, and knowledge that mediate between inputs and outputs (process
technology) and/or that create new products or services (product technology) / Tushman &
Anderson; 1986
● Diffusion of technology
○ blue - how individuals adopt new technologies and products

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