100% tevredenheidsgarantie Direct beschikbaar na betaling Zowel online als in PDF Je zit nergens aan vast
logo-home
Exportplan (English) Netherlands- China - Market Entry Strategy - Succeeded 2022 - complete exportplan example €12,99   In winkelwagen

Scriptie

Exportplan (English) Netherlands- China - Market Entry Strategy - Succeeded 2022 - complete exportplan example

 7 keer bekeken  0 keer verkocht

This is a complete exportplan for a Dutch company who wants to export it's products to China. The product can be changed to your own liking, of course. This disstertation passed in oct. 2022 with a grade of 76/100. There is great emphasis on the financial aspects so if that is your weak spot, this ...

[Meer zien]

Voorbeeld 3 van de 33  pagina's

  • 13 oktober 2022
  • 33
  • 2022/2023
  • Scriptie
  • .
  • Onbekend
book image

Titel boek:

Auteur(s):

  • Uitgave:
  • ISBN:
  • Druk:
Alle documenten voor dit vak (1)
avatar-seller
Scriptiebibliotheek
,Contents
1. Company introduction...............................................................................2

1.1 Distinction from the rest.......................................................................3

1.2 Mission................................................................................................3

1.3 Vision................................................................................................... 3

2. Product lines & markets............................................................................3

3. Business definition....................................................................................5

3.1 Model of Abell......................................................................................5

4. Internal analysis........................................................................................ 7

4.1 DESTEP – The Netherlands................................................................7

5. Country analysis........................................................................................8

5.1 DESTEP China....................................................................................8

6. SWOT analysis........................................................................................ 11

6.1 TWOS analysis..................................................................................12

7. Business strategy....................................................................................13

7.1 Porter’s five forces.............................................................................13

Critical production inputs are similar............................................................14

7.2 Treacy & Wiersema model.................................................................15

7.3 BCG Matrix........................................................................................ 17

8. Market entry strategy...............................................................................19

9. Marketingplan.......................................................................................... 21

9.1 The STP Model..................................................................................21

9.2 Marketingmix.....................................................................................21

9.3 Supply chain......................................................................................25

9.4 Financial plan.....................................................................................26

9.5 Cost and profit analysis.....................................................................29

9.6 Advertising costs................................................................................29

9.7 Production costs................................................................................30

10. Conclusion............................................................................................ 31

Bibliography................................................................................................ 32


1. Company introduction

, De X cheese shop is located in x, established by x. It’s a subsidiary company of World
Wide Cheese. The assortment counts 180 varieties of cheese. from Gouda to
Cheddar and fresh goat cheese to burrata, including organic varieties. The X is
produced by young cheese makers Matthijs and Patrick Hoorn from x in x. They have
a lot of year experience already in making the best cheese in the country. With a
combined experience of 16 years cheese making in local cheese farms they learned
the trade the old fashion way. This is the experience they use in crafting the artisan X
.
The cheese is ripened on wooden boards, with time and without any preservative or
colourant.

1.1 Distinction from the rest
The owner of the X , x don’t think that “the bigger boys” like Albert Heijn, DEEN and
Jumbo, are competitors. He believes there’s no comparison possible between the
cheese shops and supermarkets. Supermarkets sell pre-cut and pre-packed cheese,
while cheese shops sell fresh from the cheese slicer. So, x does not look at 'the
bigger boys' at all.

1.2 Mission
A mission is what a company or organization wants to spread out. X tries to ensure
that every customer buys a product that excels in qualitative terms. Every piece of
cheese that is produced must meet the wishes of the customer and must better than
the cheese of the competitors.

1.3 Vision
A vision is a representation of how a company or organization has the future in mind.
In the future De X want to ensure that even more households for their brands
choose and keep buying the brand. By setting strict requirements for the product;
the quality of the product must remain excellent. There the brand. By setting strict
requirements for the product must meet the quality of the product remains
excellent. They expect that the suppliers of raw materials and employees will be
working with passion and precision.




2. Product lines & markets


CHEESEPACKAGES

Voordelen van het kopen van samenvattingen bij Stuvia op een rij:

Verzekerd van kwaliteit door reviews

Verzekerd van kwaliteit door reviews

Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!

Snel en makkelijk kopen

Snel en makkelijk kopen

Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.

Focus op de essentie

Focus op de essentie

Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Scriptiebibliotheek. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €12,99. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 66579 samenvattingen verkocht

Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen

Start met verkopen
€12,99
  • (0)
  Kopen