Tentamen (uitwerkingen)
Marketing 4440 Final Exam with 100% correct answers
- Vak
- Instelling
characteristics of services intangible, heterogeneous, simultaneous production and consumption, perishable intangibility services cannot be seen, tasted, felt, heard, or smelled before purchase -cannot be inventoried, so fluctuations in demand are hard to manage -not easy to patent, so c...
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