Intro to sport management
• W2
Sport – all forms of physical activity which, through casual or organized participation, aim at expressing
or improving physical fitness and mental well-being, forming social relationships or obtaining results in
competition at all levels. (The council of Europe 2001)
Sport Management – The study and practice of all people, activities, businesses, or organizations
involved in producing, facilitating, promoting, or organizing any sport-related business or product (Pitts
& Stollar 2013)
Nature and scope of sport industry
1) types of sport
2) settings for sport activities
3) sport industry sectors
Sport industry sectors:
*Public sector
- federal government (funding and support, policy development)
- state/provincial/territorial government (funding and support, policy development)
- regional governments (funding and support for major games and sport events)
- local government (support for community sport, provision of sport facilities, programs and services)
*Nonprofit sector
- national sport organizations (development and support of sport for all)
- state/provincial/territorial sport organizations (development and support of sport for all)
- local sport organizations, clubs, leagues and teams (development and support of sport for all)
,*Commercial sector
- professional sport organizations (entertainment, development and support of high perfomance sport)
- commercial sport organizations (provision of sport programs and services)
- sporting goods manufacturers and retailers (sport equipment and sport wear, sponsorships and
endorsments)
- media (visibility and report of sport events and competitions, broadcasting)
- corporations (sponsorships and endorsments, financial support)
Unique aspects of sport management:
- sport marketing
- sport enterprise financial structures
- sport industry carreer paths
- sport as a social institution
Why do you need to be aware of the wide diversity of sport opportunities available to consumers: ~
because if you are aware of a full picture, then you can adjust to the current situation and current
interests of the customers, also seeing the outcome two steps further.
*Vertical integration is a strategy that allows a company to streamline its operations by taking direct
ownership of various stages of its production process rather than relying on external contractors or
suppliers.
A company may achieve vertical integration by acquiring or establishing its own suppliers,
manufacturers, distributors, or retail locations rather than outsourcing them. However, vertical
integration may be considered risky potential disadvantages due to the significant initial capital
investment required.
Horizontal integration occurs when a company adds new products and services to its organizational
structure.
*Retail is the activity of selling products direct to the public, usually in small quantities.
, Diversification – the act of adding new products to the company's product mix.
Decentralized organization – the act of developing separate divisions, subcompanies, or departments
that focus on certain tasks or products of the company and can be run autonomously.
Watershed events – events or developments in an industry that cause significant changes throughout
the industry.
Market share – the ranked position of a company in a market that is determined by the percentage of a
company's product sales.
Age of organization – a period during the 1880s and 1890s during which companies began to organize
and market sport to specific markets such as youth.
The more violance and danger involved, the wider the gap between active and passive involment (Van
Bottenburg 2001).
•W3
How long has sport been a part of our society?
- Ancient Olympic Games (776 BC)
- Medieval sports (500 - 1500)
[IOC founded in 1894, first modern Olympic games were held in 1896]
Industrial revolution caused the formation of the modern sports system.
English public schools – birthplace of modern sports. Preparation for war, cultivation of masculine
qualities.
Regulation of sports (1810 - 1914)
Popularization of sports:
- social background people in country of origin – relationship to other social groups
- relation between this country and adopting countries
- social groups adopting countries: how they take it up and how they relate to other groups
• W2
Sport – all forms of physical activity which, through casual or organized participation, aim at expressing
or improving physical fitness and mental well-being, forming social relationships or obtaining results in
competition at all levels. (The council of Europe 2001)
Sport Management – The study and practice of all people, activities, businesses, or organizations
involved in producing, facilitating, promoting, or organizing any sport-related business or product (Pitts
& Stollar 2013)
Nature and scope of sport industry
1) types of sport
2) settings for sport activities
3) sport industry sectors
Sport industry sectors:
*Public sector
- federal government (funding and support, policy development)
- state/provincial/territorial government (funding and support, policy development)
- regional governments (funding and support for major games and sport events)
- local government (support for community sport, provision of sport facilities, programs and services)
*Nonprofit sector
- national sport organizations (development and support of sport for all)
- state/provincial/territorial sport organizations (development and support of sport for all)
- local sport organizations, clubs, leagues and teams (development and support of sport for all)
,*Commercial sector
- professional sport organizations (entertainment, development and support of high perfomance sport)
- commercial sport organizations (provision of sport programs and services)
- sporting goods manufacturers and retailers (sport equipment and sport wear, sponsorships and
endorsments)
- media (visibility and report of sport events and competitions, broadcasting)
- corporations (sponsorships and endorsments, financial support)
Unique aspects of sport management:
- sport marketing
- sport enterprise financial structures
- sport industry carreer paths
- sport as a social institution
Why do you need to be aware of the wide diversity of sport opportunities available to consumers: ~
because if you are aware of a full picture, then you can adjust to the current situation and current
interests of the customers, also seeing the outcome two steps further.
*Vertical integration is a strategy that allows a company to streamline its operations by taking direct
ownership of various stages of its production process rather than relying on external contractors or
suppliers.
A company may achieve vertical integration by acquiring or establishing its own suppliers,
manufacturers, distributors, or retail locations rather than outsourcing them. However, vertical
integration may be considered risky potential disadvantages due to the significant initial capital
investment required.
Horizontal integration occurs when a company adds new products and services to its organizational
structure.
*Retail is the activity of selling products direct to the public, usually in small quantities.
, Diversification – the act of adding new products to the company's product mix.
Decentralized organization – the act of developing separate divisions, subcompanies, or departments
that focus on certain tasks or products of the company and can be run autonomously.
Watershed events – events or developments in an industry that cause significant changes throughout
the industry.
Market share – the ranked position of a company in a market that is determined by the percentage of a
company's product sales.
Age of organization – a period during the 1880s and 1890s during which companies began to organize
and market sport to specific markets such as youth.
The more violance and danger involved, the wider the gap between active and passive involment (Van
Bottenburg 2001).
•W3
How long has sport been a part of our society?
- Ancient Olympic Games (776 BC)
- Medieval sports (500 - 1500)
[IOC founded in 1894, first modern Olympic games were held in 1896]
Industrial revolution caused the formation of the modern sports system.
English public schools – birthplace of modern sports. Preparation for war, cultivation of masculine
qualities.
Regulation of sports (1810 - 1914)
Popularization of sports:
- social background people in country of origin – relationship to other social groups
- relation between this country and adopting countries
- social groups adopting countries: how they take it up and how they relate to other groups
