Problem 6. Your wish is my command
Obedience, A change in behaviour in response to an instruction or command from another person.
Compliance, A change in behaviour in response to a request.
Conformity, Deep-seated, private and enduring change in behaviour and attitudes due to group
pressure.
Motivated social cognition, Thinking about the social world in ways that serve an emotional need,
such as when people hold beliefs that help them feel less anxious.
Culpability, A measure of the degree to which an agent, such as a person, can be held morally or
legally responsible for action and inaction.
Dehumanization of the victim, Thinking about a potential victim in ways that make him seem
inhuman; this view makes aggression towards the victim more likely and less troubling to the
aggressor.
Norm of reciprocity, The social standard that suggests that a favour must be repaid.
Norm of obedience to authority, The shared view that people should obey those with legitimate
authority.
Social Power, The capacity to influence others, even when these others try to resist influence.
Power bases, Sources of social power in a group, including one’s degree of control over rewards and
punishment, authority in the group, attractiveness, expertise, and access to and control over
information needed by group members.
Reward power, Power based on one’s control over the distribution of rewards given or offered to
group members.
Coercive power, Power based on one’s ability to punish or threaten others who do not comply with
requests or demands.
Legitimate power, Power based on an individual’s socially sanctioned claim to a position or role that
gives the occupant the right to require and demand compliance with his or her directives.
Referent power, Power based on group member’s identification with, attraction to, or respect for the
powerholder.
Expert power, Power that derives from subordinates assumption that the powerholder possesses
superior skills and abilities.
Informational power, Power based on the potential use of informational resources, including rational
argument, persuasion, or factual data.
Charisma, From the Greek xarisma(a divine gift or grace), the ascription of extraordinary or
supernatural acumen, ability, and value to a leader by his or her followers.
Power tactics, Specific strategies used to influence others, usually to gain a particular objective or
advantage.
Reference group, A term for a group that is psychologically significant for our behaviour.
Membership group, A term for a group to which we belong by some objective external criterion.
Dual-process dependency model, General model of social influence in which two separate processes
operate – dependency on others for social approval and for information about reality.(for ex:
elaboration likelihood model)