COM3703 ASSIGNMENT 01 (UNISA)
SEMESTER 01 2023
QUESTIONS AND ANSWERS LASTEST update.
2.2 Three advantages of content analysis
Unobtrusive and non-reactive nature:
When they are aware that they are being watched, people behave differently (Wigston
2018: 33). The Hawthorne effect is what is mea...
1. INTRODUCTION........................................................................................................................................1
2. QUANTITATIVE CONTENT ANALYSIS........................................................................................................1
2.1 A definition of content analysis and its purpose...............................................................................1
2.2 Three advantages of content analysis...............................................................................................2
2.3 Whether the research to be conducted in the scenario will be descriptive or explanatory..............3
2.4 Research problem.............................................................................................................................3
2.5 Two suitable research questions.......................................................................................................3
3 NARRATIVE ANALYSIS...............................................................................................................................4
3.1 Three narrative assumptions.............................................................................................................4
3.2 One hour-long television series episode............................................................................................5
3.2.1 The name of the television series...............................................................................................5
3.2.2 Categories of dramatis personae................................................................................................5
3.2.3 An example of a donor and a dispatcher in the chosen television series....................................5
3.3 A narrative to occur in a setting or geographic place....................................................................6
3.3.1. The two types of places.............................................................................................................6
3.3.2. An example of the two places discussed in the television series...............................................6
3.4 A semic code in the chosen television series................................................................................7
4 FILM THEORY AND CRITICISM...................................................................................................................8
Participant observation............................................................................................................................8
4.1 The difference between film criticism and film analysis................................................................8
4.2 The four forms of film historiography based on the work of Allen and Gomery............................9
4.3 Example of each of the four forms...............................................................................................10
5. MEDIA AUDIENCE THEORY....................................................................................................................11
5.1. The research problem for the proposal..........................................................................................11
5.2. Assumptions of reception theory....................................................................................................11
5.3. Examples of each of the above-mentioned assumptions...............................................................12
6. CONCLUSION.........................................................................................................................................13
7. SELF-ASSESSMENT AND SELF-REFLECTION............................................................................................14
SOURCES CONSULTED:..............................................................................................................................15
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1. INTRODUCTION
This assignment will be discussing the following topics: Quantitative content analysis,
narrative analysis, film theory and criticism, and media audience theory. A definition of
content analysis and its purpose will be discussed. Three advantages of content
analysis were explained. Two suitable research questions were also included in the
study. An hour-long television series episode was selected, and its name will be
provided. Two categories of dramatis personae will be discussed. Additionally, the
difference between film criticism and film analysis will be explained, and the four forms
of film historiography based on the work of Allen and Gomery will be elaborated on. A
suitable research problem for a proposal for DSTV will be formulated, and four
assumptions of reception theory will be explained. Lastly, the assignment will discuss
whether reception theory is suitable to study the reasons why viewers watch
telenovelas.
2. QUANTITATIVE CONTENT ANALYSIS
2.1 A definition of content analysis and its purpose
According to Wigston (2018: 5), a study technique called content analysis measures the
frequency of a particular phenomenon (such as violence, a derogatory portrayal of
women, or anything else) in a representative sample of a widely disseminated popular
art form (Wigston 2018: 5).
1
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