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Summary Management - Bachelor Business Economics

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This summary of management consists of everything covered on the slides and the lectures.

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  • 16 juni 2023
  • 72
  • 2022/2023
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Management


Chapter 1: Managing and performing

Managing in a competitive world

4 ongoing challenges:

 context is important for businesses and there will always be competition

1. Globalization

- Interaction and integration of people, firms and governments
- Well-known enterprises are global, with offices and production facilities all over the
world
- Company’s talent can come from anywhere  change of workforce  role of expats
- Effect on both small and large companies

2. Technological change

- Web 1.0 (mid-1990s – early 2000s): on-line data consultation, ‘reading’, dot.com
companies and crisis
- Web 2.0 (2005-2015): interactive, more user-friendly, consulting and sharing, social
media start-ups
- Web 3.0 (2015-…) = Web 4.0 (today): real time, mobile applications, cloud
computing, artificial intelligence, IoT

The internet provides a: marketplace, distribution channel and information & networking
point

Benefits:
- Driving down costs and speeding up globalization
- More efficient decision making
- Online information flows and learning processes

3. Knowledge management

- The strong idea translated into innovation (ex. Entertainment, advertising, software,
pharma, sharing economy,…)
- Knowledge workers: use and create knowledge and information to develop ideas,
and to signal and solve problems
- Knowledge management: finding, unlocking, sharing, and capitalizing on the most
precious resources of an organization, to convert ideas into innovation (people’s
expertise and skills, vision/creativity/wisdom, relationships through networking and
collaboration

4. Collaboration across boundaries
 requires good communication between departments, divisions and other units of the
organization. Companies may capitalize ideas of people outside of the organization.

,Managing for competitive advantage
 staying ahead of the competition by doing better than your competitors at doing valuable
things => delivering long-term performance!!

Ex: the best managers and companies deliver on multiple performance dimensions

Success drivers of performance:

1. Innovation
 the introduction of new technologies, processes, goods or services

A firm must:

- Adapt to changes in consumer demands and to new competitors
- Be ready with new ways to communicate with customers and deliver products to
them
- Innovate or die, products don’t sell forever

2. Quality
 is a function of characteristics of goods or services with the aim of excellence

From:

- Emphasis on attractiveness
- Minimal defects
- Long-term reliability
First, quality check after product completion. Next, eliminate defects

To:

- Preventing defects before they occur = long-term quality. The goal is to have zero
defects in the manufacturing
- Emphasis on quality already in the design-phase = total quality management
- Continuous improvement
Cooperation, commitment, proactivity and creativity in solving problems

3. Service

- Giving customer's what they want or need and when they want it
- Continually meeting the needs of customers to establish mutually beneficial long-
term relationships
- Making it easy and enjoyable for customers to experience or to buy and use
products

4. Speed

- Fast and timely execution, response, and delivery of result

,5. Cost competitiveness

- Keeping costs low
- Relevance? To achieve profit maximization and offer attractive prices to consumers

6. Sustainability

- Minimize the use of polluting, nonrenewable and nonrecyclable resources
- Improve social conditions
- Focus on the long term

The 4 functions of management
 management entails: working with people and other resources to achieve organizational
goals efficiently and effectively

Effectiveness: realizing the goals
Efficiency: realizing goals with minimal use or waste of resources = making the best use of
money, time, materials, and people

1. Planning: delivering strategic value (of good/service delivered to client)

- formulating goals
- developing strategies to achieve the goals
- the better you meet goals, the higher the value will be

2. Organizing: building a dynamic organization

- assembling and coordinating human, financial, physical, informational, and other
resources, needed to achieve the goals
- hiring of people, job descriptions, specifying responsibilities, allocating resources

3. Leading: mobilizing people

- stimulating/motivating people to be good/high performing
- communicating and connecting with people
- in and across teams, departments and divisions
- solving problems

4. Controlling: learning and changing

- monitoring performance
- everything is according to the plan
- making necessary changes
- feedback: continually learning and changing, so goals can be achieved

, Performing all 4 management functions:

- a typical day for a manager is not neatly divided into 4 functions
- days are fractioned and spent dealing with interruptions, meetings and
troubleshooting
- good managers devote adequate attention and resources to all 4 management
functions

Management levels and skills

1. Top-level Managers (Strategic) => long term
 senior level, Top Management Team, General Management (CEO, CFO, COO, CIO)

2. Middle-level Managers (Tactical) => short term
 translating corporate goals into business until targets. Daily operations/entrepreneurial
and innovative ideas

3. Frontline Managers (Operational)
 supervising production. Liaising managers and non-management employees

What managers do

Decision Roles Informational Roles Interpersonal Roles
Entrepreneur: searching for Monitor: seeking internal Leader: staffing, developing,
new opportunities and and external information for and motivating people
starting new projects managing the organization
communication center
Disturbance handler: taking Disseminator: transmits Liaison: maintaining a
corrective action during information among network of outside contacts
crisis and other conflicts employees integrating and that provide information
integrating perspective and flavors
Resource allocator: Spokesperson: speaking on Figurehead: performing
providing resources for behalf of organization about symbolic duties (ex. Events)
taking major decisions plans, policies, actions and
results
Negotiator: representing
the organization

Must-have management skills

1. Technical
 ability to perform a specialized task involving a particular method or process

2. Interpersonal and communication
 people skills, ability to lead, motivate, communicate, building social capital and
emotional intelligence

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