GEB 3213 Exam 3 Hayes FSU
1. 1. Suppose you have written an article about a new product. Your company has developed an advertising campaign introducing the product to the mar- ket and has added it to their online sales menu. Once your article has been reviewed and posted, it is accessed online by a reader in another country who is currently researching products that fall within your product range. That reader sees a banner ad displayed across the header of the Web page, with
the name of your company prominently displayed in the reader's native language. Ads of this nature are called ads.
a.psychologically irrelevant
b.contextually relevant
c.behaviorally nonrelevant
d.channel nonrelevant
e.interference awareness: b. contextually relevant
2.1. are phrases that express the goals, aims or nature of a product, service, person, or company.
a.Proverbs
b.Snippets c.Sound bites
d.Quotes
e.Slogans: e. Slogans
3.1. Which of the following statements is not true about texting?
a.It has become a common way to connect.
b.It is useful for long and complicated messages.
c.It is a convenient way to stay connected with others when talking on the phone would be cumbersome.
d.It is useful for short exchanges.
e.It is a form of written communication using a digital device.: b. It is useful for long and complicated messages.
4.1. Which of the following allows you to increase the audience's knowledge, teach about a topic or issue, and share your expertise?
a.Speech to demonstrate
b.Speech to inform
c.Speech to persuade
d.Speech to entertain
e.Ceremonial speech: b. Speech to inform
5. may be defined as the exchange of information with those who are
alike culturally, linguistically, and/or geographically.: a. Group communication . may include self-talk, acts of imagination and visualization, and even recall and memory.: b. Intrapersonal communication
7. are nonverbal representations of communication.: b. Artificats
8.Which of the following is not one of the goals of a negative news mes- sage?: b. End the relationship when a formal association is being terminated.
9.2. What is the final step in the communication process?
a.Context
b.Interference
c.Feedback
d.Message
e.Channel: c. Feedback
10.Which of the following statements is not true about groups?: e. A group does not recognize itself as a group.
11.Mike and Sara are both from the same country and share the same cul- ture. The communication that takes place between them would be classified as:: a. intracultural communication .Mark, a manager, approaches an employee in his cubicle to speak to him directly about his performance. He says "You had better buck up or I'll be forced to put you on a performance improvement program." A possible disadvantage of this approach is that:: b. the lack of tact apparent in the approach may reflect negatively on Mark.
13.From planning to problem solving, internal conflict resolution, and
evalu- ations and judgments of self and others, we communicate with
ourselves:: c. through intrapersonal communication
14.2. These are brief statements that zero in on the point of a larger or
longer message.
a.Slogans
b.Sound bites
c.Proverbs
d.Idioms
e.Phrases: b. Sound bites
15.2. A speech to persuade:
a.increases the audience's knowledge.
b.shows the audience how to use, operate, or do something.
c.influences the audience by presenting arguments intended to
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