Essay
Unit 1 - P1, P2, P3, P4, M1 and D1
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BTEC Business Level 3 Unit 1 - P1 P2 P3 P4 M1 D1 Long essay which matches the criteria to achieve the highest possible grade. Overall grade achieved - D*
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Unit 1 – P1 P2 P3 P4 M1 D1Mahbub Rahman
,Mahbub Rahman - Unit 1 - P1 P2 P3 P4 M1 D1
Table of Contents
Introduction ............................................................................................................................... 2
Type of business/About the business ........................................................................................ 2
Mercedes-Benz ....................................................................................................................... 2
Oxfam ..................................................................................................................................... 3
Purpose, aims and objectives .................................................................................................... 3
Mercedes-Benz ....................................................................................................................... 3
Oxfam ..................................................................................................................................... 4
Ownership .................................................................................................................................. 5
Mercedes-Benz ....................................................................................................................... 5
Oxfam ..................................................................................................................................... 5
Stakeholders .............................................................................................................................. 6
Mercedes-Benz stakeholders/Viewpoints of stakeholders seeking to influence the
organisation............................................................................................................................ 6
Oxfam stakeholders/Viewpoints of stakeholders seeking to influence the organisation ... 10
Evaluating and ranking the stakeholders of Mercedes-Benz .................................................. 12
Organisational structure .......................................................................................................... 16
Mercedes-Benz organisational structure ............................................................................. 17
Strategic planning ............................................................................................................ 18
Oxfam organisational structure ........................................................................................... 19
Strategic planning ............................................................................................................ 20
Hierarchical structure advantages and disadvantages ........................................................ 20
Functional areas ................................................................................................................... 21
Bibliography ............................................................................................................................. 24
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,Mahbub Rahman - Unit 1 - P1 P2 P3 P4 M1 D1
Mahbub Rahman - Unit 1 - P1, P2, P3, P4, M1 and D1
Introduction
This article will talk about two businesses through research I have carried out. I will briefly
introduce the businesses and explain the type of businesses they are, the purposes, aims
and objectives) of the businesses, and then I will explain the ownership of the businesses. I
will also talk about different stakeholders, the influence of stakeholders, and the level of
importance of different stakeholders. The two businesses I will be discussing are Mercedes-
Benz and Oxfam.
Type of business/About the business
The scale at which a company operates can differ. There are four known scales; local,
national, international and global. Usually new businesses operate locally, within a specific
town or small area. They can then grow to become national, operating across the country. If
the business begins to sell products or services in another country, it becomes an
international business. It may continue to grow, producing and selling goods all over the
world, so it becomes a global business. Also, businesses can be either in the public sector or
private sector. A public business is owned by the government, and a private business is
owned by citizens privately (but can sometimes be traded publicly). Public businesses are
usually setup to benefit society, rather than to make profit. Something else that makes
companies different is the sector that they’re in. The primary sector contains businesses
that extract raw materials. The secondary sector is concerned with transforming these raw
materials into finished goods. The tertiary sector deals with providing services or products
to customers, and also deals with advertising. Another way businesses can differ is whether
they are profit organisations (e.g. Tesco or Asda) or not-for-profit organisations (e.g. UNICEF
or Greenpeace).
Mercedes-Benz
Mercedes-Benz was founded in 1926, in Germany, by Gottlieb Daimler and Karl Benz.
It is popularly known for its production of luxury cars, and it is one of the most
recognised automotive companies in the world. The company’s headquarters are
currently in Stuttgart, in Germany. Mercedes-Benz is a profit organisation, so the
main aim of the company is to make profit. This means that is must provide goods
that customers are willing to buy at prices that are higher than the costs of supplying
these goods. This is to make sure the revenue made is higher than the business’ running
costs, in order to make profit. Mercedes-Benz operates globally, selling its goods in all five
continents of the world. It mainly sells cars, but also sells other automobiles and products
(e.g. vans, coaches, trucks, engines etc.) Mercedes-Benz is part of the secondary sector, as
they manufacture their cars from raw materials themselves. Also, Mercedes-Benz is a PLC
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(public limited company), which means it trades shares publicly on the stock exchange, but
, Mahbub Rahman - Unit 1 - P1 P2 P3 P4 M1 D1
is owned privately by those who own these shares (meaning it is in the private sector).
Ownership will be discussed in more detail later in the article.
Oxfam
Oxfam, formerly known as Oxford Committee
for Famine Relief, was founded in 1942. It is a
charity organisation, which gains funds through
donations and selling clothes in charity shops
(Oxfam shops). The name changed in 1965, to its
telegraph address ‘OXFAM’. It was founded by a group of citizens in Oxford, whose mission
was to convince the British government to allow food relief through the blockade of Greece,
which was occupied by Nazi Germany, to relieve famine caused by the occupation. Oxfam is
a not-for-profit organisation. This means that it is organised not to make profit, but only to
cover the cost of running, and to serve its charitable purpose. Oxfam also operate globally,
working in 90 different countries worldwide. The first overseas Oxfam was founded in 1963,
located in Canada. The company is in the voluntary sector, as it is a charity organisation.
Also, it is in the tertiary sector, as it works in retail to gain funds (Oxfam shops), by selling
clothes that was donated to them by the public. Although Oxfam is a charity organisation
which aims to benefit society, it is not owned by the government, so it is in the private
sector. This is because it is owned by a committee. Ownership will be discussed in more
detail later in the article.
Purpose, aims and objectives
Mercedes-Benz
Since Mercedes-Benz is a profit organisation, its main
aim is to make profit (as mentioned earlier in the
article). The company wants to achieve a sustainable
profitable growth in addition to increasing the value of
the company’s market share, provide an exceptional
standard of service to customers, and to attain the
leading position in all of the business’ segments.
Business activities carried out by the marketing
department help succeed and achieve this, as marketing
campaigns help increase sales and revenue, which
makes the market share increase. Day-to-day activities
carried out by the sales department will help achieve
sales targets, as it involves persuading customers into
purchasing their products. Achieving a sustainable
profitable growth will make the company financially stable. By proving exceptional service
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to customers, it will keep them happy which may lead to more customers wanting to buy
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