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MKTG 426 - Exam #1 (Accurately Answered)
- Vak
- Instelling
Are the 4 P's irrelevant? correct answers No, they just need to be *reinterpreted* to serve B2B marketers New Acronym correct answers SAVE Instead of *Product* correct answers Focus on *Solution* -define offerings by the needs they meet, not by their features, functions, or technological sup...
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