TEST BANK for Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit. | Complete 16 Chapters
6 keer bekeken 0 keer verkocht
Vak
Consumer Behavior 11th Edition by Leon Schiffman,
Instelling
Consumer Behavior 11th Edition By Leon Schiffman,
TEST BANK for Consumer Behavior 11th Edition by Leon Schiffman, Joseph Wisenblit. ISBN-. _TABLE OF CONTENTS_ Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior Cha pter 2 Segmentation, Targeting and Positioning Chapter 3 Consumer Motivation and Personality Chapter 4 Consumer Percepti...
1) The actions that consumers display in searching for, purchasing, using, evaluating, and
disposing of products and services that they expect will satisfy their needs is known as
.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Reflective thinking
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
,3) Marketing and consumer behavior stem from the , which maintains that the essence
of marketing is satisfying consumers' needs, creating value and retaining customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Analytical thinking
4) An example of a company that applied the production concept in the early twentieth century is
.
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
Answer: C
Diff: 1
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
, 5) Tripp runs a product development division at a software company. His division was focused
on producing a word processing software that performs better and has more features than any
competitive product, so they added every feature that was technically feasible. However, they
found that consumers were satisfied with fewer features and unwilling to pay more for the
advanced software. Tripp and his team suffered from .
A) marketing myopia
B) over-segmentation
C) target marketing
D) technology devotion
E) marketing vision
Answer: A
Diff: 3
Skill: Application
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Application of knowledge
6) During historical periods when demand exceeded supply, businesses adopted the
concept.
A) marketing
B) technology
C) societal
D) production
E) product
Answer: D
Diff: 2
Skill: Concept
Learning Obj: 1.1: To understand the evolution of the marketing concept, the most prominent
tools used to implement marketing strategies, and the objectives of socially responsible
marketing.
Learning Outcome: 1: Define consumer behavior and describe its influence on marketing
practices
AACSB: Analytical thinking
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper AcademiContent. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €25,99. Je zit daarna nergens aan vast.
