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A stakeholder is either an individual or group who take a particular interest on the successes of an
organisation, with the outcome of the organisations success affecting them. There are two typ4es of
stakeholders- internal and external. Internal stakeholders ensure is someone who is part of that
organisation e.g. employees, who would have a personal interest in the success of the organisation
i.e. higher wages. External stakeholders are the people who are not a part of the organisation, but
are influenced or influence the decisions of the organisation.
Sainsbury’s
Customers- Sainsbury’s core aim is to provide fresh/quality products to their customers and make a
profit and customers are interested in value for money at an affordable price. As a result, customers
influence Sainsbury’s purpose as the customers would be spending money at Sainsbury’s, providing
them with capital to grow/maintain the business and continue providing quality groceries to the
market.
Employees- employees are an internal stakeholders who are interested in getting bonuses, higher
wages and promotions. They influence Sainsbury’s purpose in providing the best customer service to
increase customer satisfaction, leading to repeat purchasing to generate a larger profit.
Suppliers- suppliers are interested in selling as much of their stock as possible. Sainsbury’s purpose I
to provide their customers with quality groceries to attain a profit, therefore suppliers are key in
ensuring that all products/groceries are to a good quality to achieve this.
Governments- the government are interested in ensuring that Sainsbury’s pay their taxes and follow
all the legal requirements. This is the same as Sainsbury’s purpose to ensure that they are following
the legal obligation expected of them to ensure that they are running the company legally to avoid
troubles along the way, which could impact them financially.
Trade Unions- These are groups who work for employees to achieve better working conditions and
higher wages, which influences the purpose of Sainsbury’s to have the best working conditions for
their employees.
Owners- the shareholders at Sainsbury’s would be the owners who initially set up Sainsbury’s and
their purpose is to ensure that the business is continuously making profits while keeping the core
values of the business.
Employer Association- similar to trade unions, however this is to benefit the interests of employers
at Sainsbury’s, with the purpose to ensure that all employers are treated fairly within the business.
Local & National Communities- As Sainsbury’s is a national organisation, the daily operations of
their business can cause take effect on the country, as well as local communities in the residential
areas that Sainsbury’s Local is usually found in. e.g. pollution from their delivery trucks.
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