Samenvatting
Semester Exam Business Summary
- Instelling
- Hogeschool Van Amsterdam (HvA)
A summary of all business-related lectures during the 3rd semester of AMFI.
[Meer zien]Voorbeeld 3 van de 19 pagina's
Voorbeeld 3 van de 19 pagina's
In winkelwagengesponsord bericht van onze partner
Voorbeeld van de inhoud
Sem. 3 Business Exam – SummaryBusiness Model Canvas
Class 1
Business Model – “a business model describes the rationale of how an organisation creates,
delivers and captures value”
Creates – everything about creating a company, creating ideas, being creative. This doesn’t
mean the product needs to be new, can also be the way you are giving/delivering it to the
customer group (new to them).
The Business Model Canvas
- Resembles a painter’s canvas, which allows you to paint new or existing models.
- Creation = key word. Use it, paint on it, make 10 paintings, last one will be the right
one. Give yourself freedom to experiment.
How to approach every building block?
First 4 – front office, external, everything around customer
I Customer Segments – defines the different groups of people or organisations an
enterprise aims to reach and serve
Different Types
1. Mass market – basic stuff everybody needs, e.g. A4 paper
2. Niche market – a very specific target group, you know their needs and focus on them
3. Segmented – think of jewellery store: you’ve got a group that has the same need
(they want to buy jewellery) but they are in different price ranges.
4. Diversified – different customers with different needs, offer different stuff for
different people. E.g. Colette: you can buy a magazine, sunglasses, watches, but also
really expensive designer clothing.
5. Multi-sided platforms (or markets) – think about marktplaats, etsy, bol, amazon
(second hand part) you’ve got the demand and the supply. Anybody can buy
something; anybody can sell something.
Customer groups represent separate segments if: needs require distinct offer, reached
through different channels, require different relationships, have different profitabilities,
willingness to pay
Questions
- For whom are we creating value?
- Who are our most important customers?
,II Value propositions – describes the bundle of products and services that create value
for a specific customer segment you know the customer’s pain and have the opportunity to
offer them a solution
Possible values you can offer – see difference between own core values and customer’s!
1. Newness – e.g. rubber laces, apple, brings something new/innovative
2. Performance – e.g. Nike: new things, sustainability
3. Customisation – e.g. also Nike, mymuesli
4. Design – close to brand/status
5. Brand/status – ‘if you buy this you will be really cool/relaxed/sustainable/outgoing’:
all in brand identity
6. Price – e.g. Primark
7. Cost reduction – e.g. TK Maxx, dress for less (sell previous collections) you’re offering
discount for a more expensive product
8. Risk reduction – e.g. army boots, think about guarantees
9. Accessibility – e.g. Albert Heijn to go, online and apps (buying through phone), you
have to go above what’s normal
10. Convenience/usability – e.g. easy to wash, not necessary to iron
Questions
- What value do we deliver to the customer?
- Which one of our customer’s problems are we helping to solve?
- Which customer needs are we satisfying?
- Which bundles of products and service are we offering to each customer segment?
III Channels – describes how a company communicates with and reaches its customer
segments to deliver a value proposition don’t go the obvious way! Find out if your customer
is actually there and prove it.
Channel types
1. Partner: already a revenue stream. as they will buy part of your collection
2. Own: you have all the control (e.g. over brand identity), but you will also have a lot of
costs (sell to be able to cover all the costs)
3. Indirect/direct: sell directly to the customer or different channels in between?
Channel phases – per phase, think about which channel you are going to use.
1. Awareness – e.g. through Instagram
2. Evaluation – bad publicity costs a lot more than building up a good reputation
3. Purchase – where or how to buy
4. Delivery – e.g. click and collect, integrating different channels
5. After sales – you want them to buy more or something more expensive: aftercare.
Through which channel (e.g. email) and is the channel effective? Does the customer
prefer a certain channel for these kinds of things?
With Omni channel, the message you’re getting on your phone or computer should be the
same as in store SAME STORY!
, Questions
- Through which channels do our customer segments want to be reached?
- How are we reaching them now? – Benchmark, use another company to see what
they’re doing
- How are our channels integrated?
- Which ones work best?
- Which ones are most cost-efficient?
- How are we integrating them with customer routines?
IV Customer Relationships – describes the types of relationships a company establishes
with specific customer segments What kind of relationship do you want with the customer?
Close/24/7 or freedom? What kind of relationship do they want with you?
Categories
1. Personal Assistance – if your customer really values this, getting help e.g. in store
2. Dedicated personal assistance – e.g. how personal do you want the service to be
3. Self-service – think about the supermarket
4. Automated services – scanning and paying yourself, time efficient (if customer
doesn’t have time perhaps)
5. Communities – e.g. lululemon is a yogabrand, they sell a product but also a lifestyle.
Formed a community, chat with other customers, sharing info, in-store yoga events
6. Co-creation
Questions (always customer on top!)
- What types of relationship does each of our customer segments expect us to
establish and maintain with them?
- Which ones have we established?
- How costly are they?
- How are they integrated with the rest of our business model?
V Revenue Streams – represents the cash a company generates from each customer
segment (cost must be subtracted from revenues to create earnings). Channels you have
result in locations/products the revenue is coming from.
Different ways to generate Revenue Streams:
1. Asset sale – simply selling products
2. Usage fee – you don’t own it, you use it and return later. e.g. Filippa K where you can
lease a pair of trousers. E.g. the library.
3. Subscription fee – constant flow of revenue, not common in fashion yet.
4. Lending/renting/leasing
5. Licensing – business to business, e.g. Gucci accessories: somebody buys license to be
able to sell Gucci products
6. Advertising – think about Facebook, their core business is to get people to network
but one of their revenue streams is from advertisements (think about having space
left on your webshop)
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper sannelejeune. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €6,49. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 80461 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen