A Distinction* worth of work marked by an examiner.
In P2 I describe retail travel operational practices. In M1 I explain the importance of links and relationships within the retail travel environment. In M2 I compare the effectiveness of the operational practices of two retail agents and in D1 I ...
Part 2 Describe retail travel operational practices = P2
You are required to describe retail travel operational practices and must ensure that all the
relevant criteria have been completed before submission.
Note: All answers must be at least one paragraph and explained in full and do not bullet
point/ list
Working practices
CRS- Computerised Reservation System used by Tour Operators, Travel Agents and
System Airlines to have access into their own tour operators
(Viewdata) CRS where all bookings, holiday details are kept and
bookings can be confrmed, viewed or amended using
the corresponding ABTA number. It shows how much
commission you made after selling a holiday.
Racking policies and preferred It’s a plan of shelves where diferent categories of
operators brochures are put. It’s done strategically to highlight at
eye level for preferred tour operators. Brochures are
categorised diferently. At the eye level, you will fnd
the most popular and most proftable brochures which
helps travel agents to reach their target. At the
bottom, you will fnd the old brand which no one hardly
ever buys and it’s less proftable. At the top of the
shelves, you will fnd the most expensive ones. If a
Tour Ops sells more holidays, which leads to make
more commission and they therefore they will be the
preferred Tour Ops.
Merchandising and displays There are diferent ways how the holidays are
promoted. Posters, board placed outside, leafets,
windows displays, cards, buses adverts are the ways
how they promote their holidays.
Commission levels Commission level is the percentage that tour ops pay
to travel agents for selling their holiday. For example, if
Hays travel sold Thomson holidays, they would have
agreed to give to the Hays travel 12%. Thomas Cook
as sells his own products, they are more proftable
because they do not need to pay commissions to those
who sell their holiday as they sell their won products
and services.
Sales targets Travel Agents are given targets from the manger and
how many sales they can make in a month, so they
have to reach the target by the time set. They have to
hit the target, some travel agents may sell ancillary
products to hit the target.
Switch selling Switch selling means trying to convince customers in
order to gain more proft by ofering diferent holidays
who came for a specifc holiday.
Procedures and documentation Travel services provide diferent documentations and
for selling travel services services while dealing with selling holidays. For
example, invoices, e-ticket, insurance policy, ATOL
certifcate and booking procedures.
Technology:
1
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