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Summary Unit 9 Creative Product Promotion P1
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Unit 9 Creative Product Promotion P1 based on Thorpe Park and Comic Relief
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Lexi Thomas Unit 9 P1Description of the promotional mix used by Thorpe Park for ‘The Swarm’ and
Comic Relief 2015
Advertising Personal Public Direct
Sales Promotion Sponsorships
Selling Relations marketing
Definiti Advertising is the Personal selling is Sales promotion is Public Relations Direct marketing is Sponsorship is a
on promotion of where companies the procedure of (PR) is about another form of type of
products or services or businesses use trying to persuade a creating good advertising where advertisement
from a business in their employees to possible customer to relationships with businesses deliver where a business
hopes of gaining sell their products become interested in customers and is physical types of will pay either a
more coverage and or service face to the organisations the practice of marketing material person or another
a larger audience of face with product or service generating to customers to company to be
customers to help customers. This and encourage them goodwill of a convey information associated with
the business then gives a to buy it. This type of business for about their their brand.
become more personal feel to promotion is not customers, products or
successful. There customers when successful building a investors and services. This does
are various forms of selling products long-term employees. not include online
advertisement such and sells it through relationship with advertisements
as physical forms their specialist customers and such as television
such as newspaper knowledge and gaining their loyalty adverts and social
and poster boards enthusiasm and however. media promotions.
and online forms can encourage
which are normally customers to
via social media or purchase their
Google adverts. products.
The Thorpe Park used Thorpe park cannot The sales promotion For Public Thorpe Park can Thorpe Park does
Swarm television sell their tickets for Thorpe Park was Relations, Thorpe advertise their new have company
advertisements to personally to successful as they Park ensured that ride directly to sponsors for various
promote their new prospective partnered with Tesco they had large customers through other rides such as
ride named ‘The customers as all where their amounts of newsletters sent to the ‘Storm in a
Swarm’ and used sales for their customers who were coverage from those who have Teacup’ which
high performance tickets are made registered with a the media and signed up to it Tetley sponsors.
technology to make online through Clubcard could gain had news crews previously. They However, The
the advert feel like their website. early access tickets reporting from can also send Swarm does not
the users were through purchases. the resort to newsletters to have a sponsor.
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