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Unit 12 - Internet Marketing in Business P6
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Unit 12 - Internet Marketing in Business P6 level 3 business extended diploma
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Unit 12Task P6
In this task I will be explaining the challenges of globalisaton facing a selected business
when using the internet as a marketng tool. For this assignment I have chosen to use eBay
as my selected business.
Security and payment The way eBay uses payment security is done by making customers
system create accounts with the site which allows them to purchase items. In
addition eBay partners with PayPal which is also a safe and secure
way to pay for products from eBay. Since the account is created by
the customer only they will have access to login in and purchase
their items using their credit card.
Payment security When a customer creates an account with eBay their contact
information is automatically saved onto the system. Only people
who have access to the account which would be by knowing the
username and password can access this information. Therefore
making an account on eBay to purchase an item is safe.
Overload of market When a customer purchases an item from eBay the seller will ask for
feedback a review from them. This could be either positive or negative as the
customers will give an honest opinion about the experience they had
with the products. They can write their dissatisfaction or satisfaction
to the seller which will be reviewed by the sellers and future
customers. Usually the sellers will try to resolve any negative
enquires a.s.a.p. For example if a product has been delivered broken,
the consumer will write a complaint to the seller who will then send
a better conditioned item.
Meetng customers’ EBay meets customer’s expectation by delivering cheap goods that
expectatons are affordable and in good quality. They also offer a range of
products that are sold from around the world therefore it meets the
need of customers who need to do international shopping. In
addition because eBay has a lot of stock to sell customers can be
sure to find what their looking for. As a result customers will go
back to purchase with eBay as they have available stocks.
Disintermediaton If eBay was to have a store of its own, it would be easier for
and channel confict. customers to look at the item in first hand before buying it. Also they
will be able to purchase the item on the day rather than waiting for it
to get shipped to their house.
Keeping pace with The way eBay keeps up with technological change is done by
technological change creating an app for ebay that can be downloaded on any play stores/
app stores. As more people are using their smartphones rather than
laptops and computers eBay has successfully created an app for
smartphone users.
Linguistc and cultural On eBay there is an option where the customers can translate the
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