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Summary Cheney et al. (2011) Organizational Communication in an Age of Globalization: Issues, reflections and practices €3,98
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Summary Cheney et al. (2011) Organizational Communication in an Age of Globalization: Issues, reflections and practices

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CH 1 - 4, 8, 9 and additional readings.

Voorbeeld 2 van de 38  pagina's

  • 9 september 2013
  • 38
  • 2011/2012
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Summary Communication & Organizations by Noortje de Boer
2011

ORGANIZATIONAL COMMUNICATION IN AN AGE
OF GLOBALIZATION: Issues, reflections and practices
by Cheney et all (2011).
CHAPTER 01: INTRODUCTION.
Refining perspectives.

 We should look at each organization and organizational problem on multiple levels and from
perspectives. A multidimensional view helps us understand better how change really operates
and how our very messages about change make a difference.

Assessing metaphors.

 Metaphors are an example of invisibility. As we become accustomed to their usage, we begin to
overlook the significance of the representation.
 Metaphors help us understand one thing in terms of something else.
 However, it illuminates some parts of whereas other parts are neglected.
 Some examples of metaphors:
o Standard metaphor = one whole in terms of another whole.
o Synecdoche = a part of the whole or the whole for a part.
o Metonymy = reference to something by naming an attribute associated item.
o Personification = attributing human qualities to an abstraction.

What is communication?

 Communication is the simple transmission of information.
 Some benefits of improved communication in an organization are:
o Employees feel connected to the business and understand how their actions can support
it.
o New employees exhibit solid connections to the company culture from their initial days
of the day.
o Communication quickly connects employees to changing business challenges, facilitating
quicker adjustments to fluctuating market conditions.
o Management effectively connects with employees through strong leadership during
organizational change.
 Everyday understanding of communication needs to be broadened beyond simple transmissions
in order for us to get a grip on all that’s going on when people relate to one another at work and
in other organizational settings.




1

, Summary Communication & Organizations by Noortje de Boer
2011
Organizations as communication.

 Organizational communication includes a whole array of things, such as symbols, messages,
interactions, relationships, networks and larger discourses.
 Organization = a system of consciously coordinated activities or forces of two or more persons.
o A group of people working systematically towards a certain goal.
o Created by people through communication.
o Hierarchical (usually).
o Recognized by people (in general).
o Includes certain rules.
o Independent units that function towards a similar goal.

Organizational communication vs. communication and organizing.

 Organizational communication:
o Place where communication happens.
o Communication happens inside of the organization.
o Static.
 Communication and organizing:
o Process.

Roles of organizations in society.

1. Provide goods and sufficiency.
2. Efficiency.
3. Service public interest.
4. Shapes our identity = how we define ourselves.

Why theory?

1. Theory is a useful tool.
2. Theory can be used more than once.
3. Theory can be a tool for predicting trends.
4. Theory is practical.

Ongoing trends.

 Growing concern for costumer services.
 The rise of green marketing (in both sincere and cynical forms).
 The increasing influence of transnational corporations.
o Corporations are becoming more like ‘persons’.




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