Essay
BTEC Business Level 3 Unit 1 M1
BTEC Business Level 3 Unit 1 M1
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BTEC Level 3 Unit 1 (M1) Name: Daniil ChernatUnit ttle: The Business Environment Assignment ttle: What business is all about
M1: Explain the point of view of difeeent stakeholdees seeking to inflence the aims and
objectves of two conteastng oeganisatons.
Moo – moo’s
Moo – moo’s is the milkshake bar in Oxford, that sells milkshakes and smoothies. The bar is
located locally and it is inside the covered market. This means that the product that the
company sells can only be bought by people, in Oxford. The drinks that are sold by Moo – moos
are normally bought by local people, students and tourists. Moo – moos was opened on May
2nd 2016 and it was the frst milkshake bar in 50 years in Oxford. The website of Moo – moos is :
(http://www.moo-moos.co.uk/index.htm).
There are several aims that moo – moos want to achieve. The frst aim of moo – moos would be
expanding their milkshake bar. The reason for that is because as moo – moos becomes more
popular, larger amounts of customers will want to drink their milkshakes. As a result of that,
customers will need a seatng area and staf will need more working space area. The second
aim of moo – moos would be earing larger amount of proft. This can provide staf with a higher
wage and some money could also go on improvements to the milkshake bar. Lastly, the aim of
moo – moos could be making more regular customers. This process can provide moo – moos
with a stable income.
Each stakeholder has its own interests and points of view about the moo – moo’s business.
Customers, they want moo – moos to provide them with the high quality product. They
also want to know if products are safe to eat and drink. They also want cheap prices on
products and have an area to eat or drink the product. In order for moo – moos to
reduce the prices on the milkshakes, they will have to reduce the number of staf and
decrease the bills for products.
Owners – they want to make high profts and pay workers the smallest amount of wages
as possible. They want to make the most out of each employee and make them
contribute in all working processes. Also, the owners of the moo – moos want to pay
less tax to the government in order to keep more proft for the improving of the
business and keep most of the proft with the owners. If moo – moos want to increase
the proft, then they might think about expansion and increasing their prices. In order to
keep stakeholder happy, moo-moos might give staf ofers on their products and give
them a high wage.
Suppliers – they want to be always paid on tme. Also, they want to get regular order
from moo- moos in to have constant proft. In additon to that, suppliers want to feel
valued by moo-moo’s and get paid a reasonable amount of money. In order to keep
supplier happy, moo – moos might pay them a high wage and buy on regular bases their
products.
Government – they want to get more taxes from moo – moo’s in order to get more
money. They also want to have a lot of employees employed by moo-moo’s in order to
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