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Exam (elaborations) MKT305 Principles of Marketing Chapter 7 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
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) Companies know they cannot appeal to all buyers in the marketplace, or at least not in the same way. Reasons for this include all of the following EXCEPT ________. A) buyers are too numerous B) companies vary widely in their abilities to serve different market segments C) buyers are varied in...
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