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Samenvatting 1JM50

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Samenvatting van de lectures, microvideos en artikelen voor het tentamen van 1JM50.

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  • 6 maart 2024
  • 46
  • 2023/2024
  • Samenvatting
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Summary 1JM50 - Implementing and
Adapting to Artificial Intelligence in
Organizations
Week 1
Lecture 1





Diversity of systems
o Depending on the type of system, the shared task and the collaborative context, the impact on workers’ jobs
can largely differ, as well as their reactions to it
o To improve implementation and use of AI systems in work environments, we need to carefully compare what
the intended collaboration looks like, and how humans are involved in the process
o Thus, introducing AI at work is complex and dynamic

 Mixed reactions: AI at work creates mixed reactions
o Users often display a positivity bias regarding AI capabilities
 Overreliance even if system suggestions are wrong
 Expecting perfect system performance
o Show resistance to use highly autonomous systems (low levels of trust and user intention)
 High workload, as tasks are not delegated to system
 High reliance on manual decision making, even if this leads to safety risks or performance decrements

 Perspectives from industry: Erno Ledder Data Science at Pogona Insurance
o Definition AI: Learning a model using statistics in order to allow a computer to make predictions or
classifications
o Challenges when developing AI
 The challenge often depends on the use case
 Difficult is to determine
 What do I want to measure (and can my data be used for this)
 What kind of data do I need and is my data biased etc.
 What am I actually measuring
 How to test confidence of the model
 How to explain model/results
 How to implement it in the final product
 Data. Often the quality of data you work with is sub-optimal. ”Garbage in, garbage out”
o AI can be applied in numerous fields and is an inescapable part of the future. Therefore we need to make
sure that AI is developed correctly.
 Ask questions, what kind of data was used, how was the model tested

,  Keep an open mind, AI has way more applications than is depicted in the media
 AI is not good or bad by nature, it is what you do with it. So use it for all the good it can do!

Video 1: Technology Acceptance Model

 Technology Acceptance Model (TAM): why users may want to choose to work with the technology
o Some features may impact cognitive responses a user has towards the technology
 Resulting in behavior: use the system or not
o Perceived usefulness: Degree to which a person believes that using a particular system would enhance their
performance
o Perceived ease of use: Degree to which a person believes that using a system is free from effort
o Users, systems, and context




 Theory of Reasoned Action
o Behavior results from our attitude towards the behavior and subjective norms (would others engage in this
behavior)

 Theory of Planned Behavior
o Adds the aspect of perceived behavioral control: heavily
impacts the decision on whether to engage in a behavior




 Unified Theory of Acceptance and Use of Technology (UTAUT)

,Video 2 Organizational Change Management

 Organizational Change: the planned alterations of organizational components (emergent changes are not
considered in this video)
o External and internal forces trigger organizations to change

 Organizational Change Management: the process of guiding organizational change to a successful resolution.

 LEWIN’S MODEL: three stages of change
1. Unfreezing: making people aware of the need for change and improving their motivation for change
 Effective communication is key
2. Changing: change implementation
 Careful planning, effective communication, and people involvement are necessary
3. Refreezing: moving employees from a state of change to a more stable state, accept and internalize the new
way of working
 Requires positive reinforcement in terms of reward and recognition of employees

 BECKHARD & HARRIS’ MODEL
1. Initial organizational analysis
2. Identifying need for change & vision
3. Gap analysis
4. Action planning
5. Managing the transition

 Conclusion: Organizational Change Management is
dealing with the people side of organizational change.
It’s a process consisting of various consecutive stages. It
is crucial for the success of organizational change.




Video 3 Collaboration

 Definition collaboration: “working jointly with others […] especially in an intellectual endeavor”
o Usually collaboration results from an individuals goal or desire solve/create/discover something. It involves
decision-making between different parties and a collective responsibility for an outcome.

 Human collaboration: different aspects influence the effectiveness
o Communication (Speech, Gestures, Gaze, Nonverbal cues)
o Shared understanding
o Trust
o Context (Face to face vs. virtual collaboration)
o Individual characteristics
 Personality (e.g., openness)
 Experience
 Knowledge and skills

 Collaboration via technology: Effectiveness of virtual collaboration is dependent on technology related aspects
o User technology expertise
o Technology use challenges (e.g., error)
o Changes in how collaboration and communication takes place

,  Collaboration with technology
o Similarities to human-human collaboration
o Many current challenges:
 Communication
 Trust
 Acceptance of the technology
 Understanding the impact of user and system characteristics


Video 4 Comparing Settings

 Comparing AI Systems
o Levels of comparison
o Cooperation vs. Collaboration
o Comparing collaborative tasks, workspaces, and levels of collaboration

 Human-AI interaction: systems can be compared in terms of three central factors regarding collaboration with
humans
1. Human characteristics
2. AI characteristics > IN THIS VIDEO
3. Physical environment they interact in (physical, virtual, or mixed)

 Levels of Comparison
o System characteristics: Interface, Anthropomorphism, Functionalities
o Role and Task of the system: Level of Autonomy, task specifications
o Collaboration with humans: Role of human in interaction, proximity

 Robot Taxonomy: when describing human-robot collaboration, it is important to consider what role the human
operator takes or how the human and the robot communicate

 System Characteristics
o Embodied and virtual
o Anthropomorphism describes the tendency to imbue the real or imagined behavior of nonhuman agents
with humanlike characteristics, motivations, intentions, or emotions
 Two motivational determinants
1) Experience confidence (sense-making)
2) Form social bonds

 Taxonomy of collaborative tasks: The way a collaboration is set up will impact what kind of tasks the operator
and the system do as well as how much interaction takes place

 Interaction to
collaboration

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