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COM3703 Assignment 1 Semester 1 2024 (ANSWERS)
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COM3703 Assignment 1 Semester 1 2024 .... 100% TRUSTED workings with detailed answers.
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COM3703ASSIGNMENT 1 SEMESTER 1 2023
, The assignments for semesters 1 and 2.
SEMESTER 1 ASSIGNMENTS
SEMESTER 1
ASSIGNMENT 01
The due date and the unique number for this assignment will be made available on the
landing page of the myModules site for COM3703.
Contribution towards final mark: 30%
IMPORTANT
To complete Assignment 01, you need to study the following:
In the prescribed book
Chapter 2: Communication and media semiotics
Chapter 4: Media and visual literacy
Chapter 6: Textual analysis: narrative and argument
Chapter 11: Field research in media studies
In the study guide
Study unit 2: Communication and media semiotics
Study unit 4: Media and visual literacy
Study unit 6: Textual analysis: narrative and argument
Study unit 11: Field research in media studies
The assignment is structured as follows, with the mark allocation [TOTAL 100] indicated below:
DECLARATION
1 INTRODUCTION (5)
2 COMMUNICATION AND MEDIA SEMIOTICS (20)
3 MEDIA AND VISUAL LITERACY (20)
4 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT (20)
5 FIELD RESEARCH IN MEDIA STUDIES (20)
6 CONCLUSION (5)
7 SELF-ASSESSMENT AND SELF-REFLECTION (5)
SOURCES CONSULTED (5)
TECHNICAL PRESENTATION (5)
1 INTRODUCTION (5)
In the introduction, you should clearly identify/indicate what you will discuss in the assignment and
also how your assignment is going to be structured. You should refer to all four themes/study units
that you are covering in your assignment, as well as the particular topics within the theme on which
you will answer questions. Furthermore, if you are using any media texts as examples in your
answers to some of the questions, you need to identify those media texts by name/title in the
introduction.
18
, COM3703/101/3/2024
The introduction should ideally be a paragraph of approximately eight sentences and not more than
half a page.
2 COMMUNICATION AND MEDIA SEMIOTICS (20)
2.1 Provide a definition of a sign (2)
[25% deduction for not referencing sources]
2.2 Discuss the three characteristics of a sign (6)
[25% deduction for not referencing sources]
2.3 Select an advertisement (print or online) and identify the following sign functions as
conceptualised by Jakobson. You must first provide a theoretical discussion of each sign
function before identifying it from your chosen advertisement. You must also justify why your
example represents the specific sign functions. No marks will be awarded if the
advertisement is not attached.
2.3.1 The referential function (3)
[25% deduction for not referencing sources]
2.3.2 The conative function (3)
[25% deduction for not referencing sources]
2.3.3 The poetic function (3)
[25% deduction for not referencing sources]
2.3.4 The phatic function (3)
[25% deduction for not referencing sources]
3 MEDIA AND VISUAL LITERACY (20)
In this question, you must demonstrate an understanding of the three levels of media and visual
literacy by applying these levels to a political cartoon (or a cartoon that makes a social comment) of
your choice. The cartoon should focus on matters that you believe are of national or even
international interest. Remember to attach the cartoon as an addendum to your assignment.
No marks will be awarded for the application questions in this section if your selected cartoon
is not attached to/included in your assignment.
3.1 Provide an in-depth discussion on the three levels of media and visual literacy as outlined
by Du Plooy (2017). These three levels are:
3.1.1 Media content literacy (3)
[25% deduction for not referencing sources]
3.1.2 Media grammar literacy (3)
[25% deduction for not referencing sources]
3.1.3 Medium literacy (3)
[25% deduction for not referencing sources]
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