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DM Hootsuite Exam #1

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DM Hootsuite Exam #1
Cover photos have a prominent location in your social media profiles, so you should use this space
strategically - for example, it's a great place to...

announce new product releases or generate interest in upcoming events

When optimizing your social media profiles, be sure to provide a consistent business description
across all channels. Brainstorm a handful of essential and _____________ keywords that describe your
company, and incorporate them into the copy of your About sections.

SEO friendly

Private Twitter Lists are a great way to _________.

keep up with competitors content without actually following them

Which of the following statements describes a best practice regarding your Facebook page profile
picture?

keep your profile picture consistent

On your Facebook Business page, which feature would you use to provide your followers with the
ability to shop now, sign up, or contact your organization?

call to action button

You should keep the information on your LinkedIn profile fairly sparse so people are compelled to
navigate to your website for more information about your company.

false

_______________ let you segment your company offerings by target market and are a great way to
focus on different products separately so you can modify positioning and messaging.

LinkedIn Showcase page

What is a unique feature of an Instagram Business account versus a Personal Account?

They can include at least one contact option, in the form of an email, phone number, or street address.

To ensure your brand is being represented in the best light on Instagram, and to discover content from
your customers, you should keep an eye on _____________.

Photos in which your organization has been tagged

When optimizing your YouTube page, use _______________________ for grouping together relevant
videos so viewers progress naturally from video to video, thus generating more views through their
session.

playlists

, ______________________ are a YouTube feature that show up at the end of your video and can be
used to lead visitors to a landing page once they have finished watching it.

video cards

Which of the following IS a component of a social media strategy?

Crisis Management Plan

The key question you want to keep in mind while undertaking a social media audit is: "What value is
your organization adding to your customers through social media now vs. _______________?"

the value you want to be adding

Social media objectives should:

adhere to the S.M.A.R.T. framework (specific, measurable, achievable, relevant, time-bound)

Identify the order of the elements below that most accurately reflects their relationship to each other.

Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media
Tactics

When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI
from the current year, and second:

showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.

Social media tactics tend to fall into 3 categories:

paid, owned, earned

_______________would involve serving messages and content organically through your organization's
official social channels.

Owned tactics

Identifying and defining _______________for the calendar year is essential when planning your social
media activity.

key dates and timelines

Four days into launching your content strategy, if is not hitting its performance goals. You should:

give it some more time, and continue monitoring results

Qualitative and quantitative data should be _______________ on a consistent basis.

gathered, analyzed and used to adjust course

Engagement can be categorized into _________ distinct types, all of which drive value for the
members of your community.

4
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