Table of Contents
Research skill .................................................................................................................... 1
Lecture 1 .................................................................................................................................. 2
Tutorial group 1........................................................................................................................ 2
Lecture 2 .................................................................................................................................. 4
Tutorial group 2........................................................................................................................ 5
Lecture 3 .................................................................................................................................. 6
Tutorial group 3........................................................................................................................ 7
Lecture week: 4 Qualitative Research........................................................................................ 8
Lecture 5 ................................................................................................................................ 11
Lecture 6 ................................................................................................................................ 13
Lecture 7 ................................................................................................................................ 13
Lecture 7 Qualitative research part 2 ...................................................................................... 13
Papers ............................................................................................................................ 15
GKP, page 17-24, chapter 4 and 5 ............................................................................................ 15
GKP, chapter 9........................................................................................................................ 15
Whetten, What Constitutes a theoretical contribution ............................................................ 16
Theory construction and model-building skills......................................................................... 17
Sutton & Straw, What theory is not ........................................................................................ 19
Coonen & Brand, Antecedents of franchisee responses to franchisor-initiated strategic change 19
,Lecture 1
A dependent variable must contain an attributes:
• A quality, feature or characteristic
• Measurable
Tutorial group 1
Conceptual models
Quality of IT +
support
Efficiency of
communication between
Amount of cultural departments
differences
between -
departments
Conceptual model with a Moderator
IV (Independent Variable): Study time
DV (Dependent Variable): Exam score
Moderator: Sleep quality
In this model, we want to understand how study time (IV) influences exam scores (DV) and
whether sleep quality (moderator) has an impact on this relationship.
Sleep Quality
Study time Exam score
Conceptual model with a Mediator
IV (Independent Variable): Exercise
DV (Dependent Variable): Weight loss
Mediator: Metabolism
, In this model, we want to understand how exercise (IV) affects weight loss (DP) and whether
metabolism (mediator) plays a role in mediating this relationship.
Metabolism
Exercise Weight loss
Differences between Moderation and Mediation
Moderator:
• A moderator is a variable that influences the strength or direction of the relationship
between an independent variable (IV) and a dependent variable (DV).
• It helps us understand when or for whom the relationship between the IV and DV is
stronger or weaker.
• It does not explain the process or mechanism through which the IV affects the DV.
Mediator:
• A mediator is a variable that explains the process or mechanism through which an
independent variable (IV) affects a dependent variable (DV).
• It helps us understand why or how the IV influences the DV by identifying the
intermediate steps or factors involved.
• It does not necessarily change the strength or direction of the IV-DV relationship but
helps us understand how it works.
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