Tentamen (uitwerkingen)
BA 303 Exam #2 Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
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Product : The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: : -Core Product -Tangible Product -Augmented Product Core Product : The primary ...
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