LSUS ISDS 705 Module 6 Questions and Answers
Market capitalization (market cap) - Correct Answer ️️ -The value of a firm calculated
by multiplying its share price by the number of shares.
Organic or Natural Search - Correct Answer ️️ -Search engine results returned and
ranked according ...
LSUS ISDS 705 Module 6 Questions and Answers Market capitalization (market cap) - Correct Answer ✔️✔️-The value of a firm calculate d by multiplying its share price by the number of shares. Organic or Natural Search - Correct Answer ✔️✔️-Search engine results returned and ranked according to relevance. Pagerank - Correct Answer ✔️✔️-Algorithm developed by Google co -founder Larry Page to rank Web sites. Search Engine Optimization (SEO) - Correct Answer ✔️✔️-The process of improving a page's organic search results Web Crawler - Correct Answer ✔️✔️-This is a robot program that crawls through content on pages for any number of indexing reas ons. For example, Google uses a crawler to index and sort pages for search. Keyword Stuffing - Correct Answer ✔️✔️-Packing a Web site with unrelated keywords to attract higher -value contextual ads Spiders - Correct Answer ✔️✔️-discovers documents for index ing and retrieval Social Influence Fraud - Correct Answer ✔️✔️-Generating fake followers, likes, 1s, retweets, shares, or YouTube views Cache - Correct Answer ✔️✔️-A temporary storage space used to speed computing tasks. Click Farms - Correct Answer ✔️✔️-Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect. Server Farm - Correct Answer ✔️✔️-Network of computer servers running software to coordin ate their collective use Botnets (zombie networks) - Correct Answer ✔️✔️-Infiltrated computers, linked and controlled by rogue software colos (colocation facilities) - Correct Answer ✔️✔️-Warehouse -sized facilities where telecommunication firms and other c orporations bring their fiber optic cables and networking equipment together so that they can exchange networking traffic. These are the interconnection points that help make the Internet function as a network of networks. fault-tolerant - Correct Answer ✔️✔️-capable of continuing operation even if a component fails impressions - Correct Answer ✔️✔️-the number of times an advertisement appears in front of the user targeting - Correct Answer ✔️✔️-A strategy in which marketers evaluate the attractiveness of e ach potential segment and decide in which of these groups they will invest resources to try to turn them into customers. Search Engine Marketing (SEM) - Correct Answer ✔️✔️-The practice of designing, running and optimizing search engine ad campaigns. Keyword Advertising - Correct Answer ✔️✔️-Advertisements that are targeted based on a user's query.
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