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Samenvatting Performance Management - Behavioral Strategy
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Explain this paper to me. Explain how it relates tobehavioral strategy. Also give me the main terms of the
article.
Bracker, J. The historical development of the strategic management concept. Academy
of Management Review, 5(2): 219-224.
Bracker (1980) explores the historical development of the concept of
strategy and its evolution into the field of strategic management. The
author emphasizes that the concept of strategy has been around for
centuries, with roots in military and political contexts. The word itself
comes from the Greek word "strategos," meaning "general." Military
strategists like Machiavelli and Napoleon, as well as philosophers like Kant
and Hegel, have all contributed to the development of strategic thinking.
The paper then shifts to discussing the application of strategy to the
business world, particularly after World War II. The author argues that the
increasingly complex and changing business environment necessitated a
more structured approach to decision-making. This led to the emergence
of strategic management as a discipline, drawing from earlier strategic
concepts but tailoring them to the specific challenges faced by
businesses.
The author defines strategic management as "the analysis of internal and
external environments of a firm to maximize the utilization of resources in
relation to objectives." This definition highlights the importance of
understanding both the internal capabilities of a company and the
external landscape in which it operates. By aligning resources with
objectives, businesses can navigate change and uncertainty more
effectively.
Relation to Behavioral Strategy
,While Bracker (1980) doesn't explicitly mention "behavioral strategy," the
paper's content is relevant to this field. Behavioral strategy examines how
cognitive biases and psychological factors influence strategic decision-
making. The historical overview provided by Bracker helps us understand
the evolution of strategic thinking and how it has been shaped by human
behavior over time.
For instance, the paper mentions the use of game theory by Von
Neumann and Morgenstern in the context of business strategy. Game
theory is a framework for understanding how individuals and
organizations make decisions in competitive situations. It recognizes that
decision-makers are not always perfectly rational and that their choices
can be influenced by emotions, biases, and social factors. This aligns with
the core principles of behavioral strategy, which emphasizes the
importance of understanding the psychological aspects of decision-
making.
Main Terms
Strategy: A plan for using resources to achieve objectives.
Strategic Management: The organizational application of
strategic concepts to analyze internal and external environments
and maximize resource utilization.
Business Strategy: The application of strategic principles to the
business context.
Environmental Analysis: The assessment of a firm's external and
internal environments to inform strategic decision-making.
Resource Allocation: The process of distributing resources to
support strategic objectives.
Game Theory: A framework for understanding decision-making in
competitive situations. Game theory provides a structured
, framework for analyzing competitive situations where the outcome
of one's choices depends on the choices of others
• Hart, O. An economist’s perspective on the theory of the firm, Columbia Law Review,
89: 1757-74.
Oliver Hart's 1989 article, "An Economist's Perspective on the Theory of
the Firm," explores the economic concept of the firm. It discusses the
shortcomings of traditional economic theories in explaining the
complexities of real-world firms and introduces a new perspective based
on property rights.
Established Theories
Hart begins by discussing established economic theories of the firm:
Neoclassical Theory: This theory views the firm as a production
set, with a manager making decisions to maximize profit. It is useful
for analyzing production choices and strategic interactions but fails
to explain internal organization, conflict resolution, and firm
boundaries.
Principal-Agent Theory: This theory addresses conflicts of
interest within the firm, particularly between owners and managers.
It introduces the concept of incentive schemes to align interests but
still doesn't explain firm boundaries or organizational forms.
Transaction Cost Economics: This theory, pioneered by Ronald
Coase, attributes the existence of firms to the costs of transacting in
the market. It suggests that firms arise to minimize these costs but
lacks a precise explanation of how this happens.
The Firm as a Nexus of Contracts: This theory sees the firm as a
network of contracts, blurring the lines between transactions within
and between firms. While it highlights the importance of contractual
relationships, it doesn't explain why certain "standard form"
, contracts (like corporations) are chosen or what limits the scope of a
firm's activities.
A Property Rights Approach to the Firm
Hart then introduces a new perspective based on property rights. This
theory focuses on the role of nonhuman assets (physical assets) in
defining firm boundaries and shaping incentives. It argues that ownership
of assets grants residual rights of control, which are important in
situations where contracts are incomplete. The theory suggests that the
decision to integrate or not depends on the balance between the benefits
of increased control and the costs of reduced investment incentives.
Relation to Behavioral Strategy
The property rights approach relates to behavioral strategy in several
ways:
1. Bounded Rationality: It acknowledges that contracts are often
incomplete due to the limitations of human rationality and the costs
of foreseeing every possible contingency. This aligns with the
behavioral economics concept of bounded rationality, which
recognizes that individuals have limited cognitive abilities and
information.
2. Opportunism: The theory highlights the potential for opportunistic
behavior when contracts are incomplete. This relates to the
behavioral concept of self-interest, where individuals may act in
ways that benefit themselves at the expense of others.
3. Incentives: The property rights approach emphasizes the
importance of aligning incentives through ownership and control of
assets. This connects to the behavioral concept of motivation, where
individuals are driven by rewards and punishments.
Main Terms
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