Essay
Unit 9 - Creative Product Promotion P5
- Vak
- Instelling
Unit 9 - Creative Product Promotion
[Meer zien]Voorbeeld 1 van de 2 pagina's
Voorbeeld 1 van de 2 pagina's
In winkelwagen
In winkelwagen
gesponsord bericht van onze partner
Verkoper
Volgen
business2010qcf
Ontvangen beoordelingen
Voorbeeld van de inhoud
Coke ExoticImages eg colour, impact, visibility
The Images / graphics that would be used and made for this campaign we would need to
make sure it looks very cool and flashy so that when audience sees the campaign they will
look into it and want to purchased it, so when selecting the images for the campaign we
needed to take colour, impact, visibility and the style into consideration as this would be
very important on how the campaign is viewed which is why the campaign would have close
up pictures of the actual product in different angles so that they know how it looks like fully,
I have also made sure the background of the campaign advert is very eye catching so what I
have done is that I have selected a multi coloured background to make sure that all these
vibrant colours will pull their eyes to this advert in which it you also be visible for the
customers to see in public which would also be stylish with a catchy slogan to give it impact
to it.
I would say my graphic is suitable for my intended audience because before images are
selected for the campaign research would be done with a focus group in which primary
research was made to see what the audience are looking for in an advert , when look at
successful campaign they all had something in common which was that they all had a strong
title or slogan so when selecting the images / creating I made sure that I made a big title for
it and it is noticeable so my audience can see what this campaign is going to be about and
the presentation is suitable
Stages – use of storyboards eg mock-up, final proof, review, planning of next stage
Before Coke Exotic release their campaign we would need be designing many stages that
will need to be made such as mock-ups of the campaign and storyboards of how the
campaign would look like, it is essential as you would need to have many prototypes see
how the final campaign would look in which they would be able to review each stage
carefully and possibly use primary research with the general public and ask them what they
think about this campaign and how it looks, this is why many mock ups and planning would
be made until the final campaign is done, so that they get it pitch perfect to catch the
attention of customers, Coke Exotic wouldn’t want to create a campaign that is not
interesting in which it would not pull customers and not generate revenue due to the lack of
excitement of the campaign for customers to have interest of the product, this is why many
mock-up will be made carefully reviewed in which will be planning the next stage to finalise
this campaign.
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper business2010qcf. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €7,45. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 53022 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen