Hierbij mijn Ondernemersplan die ik heb geschreven voor mijn opleiding Horeca Manager/Ondernemer tweetalig. In dit ondernemersplan zul je alle balansen vinden en de nodige informatie over het schrijven van jouw ondernemers plan. Met dit plan heb ik een 8,5 behaald.
Business plan
Made by: Noa Kamphuis Class: 1AMTA Date: 16-05-2024.
,Preface
I would like to introduce myself; my name is Noa Kamphuis, I am 18 years old and live in the place
Borne. I follow the course Manager Entrepreneur Hospitality bilingual at the ROC van Twente in
Almelo. I Work at restaurant Jasmin Garden in Borne with great pleasure and motivation for the
hospitality industry. I write this business plan for my course and also because when I am older and
have enough experience, I want to open my own hospitality business. In this business plan you will
read what that restaurant should look like. With this business plan I want to show you that I am
ready to open my own restaurant. I want to thank you in advance for your time and effort.
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,Contents
Preface...................................................................................................................................................2
Concept..................................................................................................................................................7
The entrepreneur...................................................................................................................................8
Curriculum vitae.................................................................................................................................8
Motivation..........................................................................................................................................9
Personal qualities.............................................................................................................................10
Test results...................................................................................................................................11
Personal Strengths/weaknesses analysis......................................................................................12
Personal motives and ambitions...........................................................................................................13
The market...........................................................................................................................................14
Political and legal developments......................................................................................................14
Economic developments..................................................................................................................15
Demographic developments.............................................................................................................16
Technological developments............................................................................................................17
Social developments.........................................................................................................................18
Catchment area....................................................................................................................................19
The demand side..............................................................................................................................19
Residents in my catchment area.......................................................................................................19
How many people are living in my catchment area?........................................................................19
What is the age category of the residents in my catchment area?..................................................20
What are the number of native citizens compared to immigrants?.............................................20
Pull- and push factors.......................................................................................................................21
Pull Factor.........................................................................................................................................21
2. Activities...................................................................................................................................21
3. Night life...................................................................................................................................21
Push factor........................................................................................................................................21
1. Shopping area...........................................................................................................................21
2. Calm and quiet..........................................................................................................................21
Target group and market segment...................................................................................................21
My business form.................................................................................................................................22
The supply side.....................................................................................................................................23
1. Intenzo Italian taste, Hengelo.......................................................................................................23
2. Il Tartufo, Borne............................................................................................................................24
3. Al Capone, Zenderen....................................................................................................................25
SWOT analysis.....................................................................................................................................26
S........................................................................................................................................................26
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, W......................................................................................................................................................26
o........................................................................................................................................................26
T........................................................................................................................................................26
The marketing mix................................................................................................................................27
Product.............................................................................................................................................27
Opening hours..............................................................................................................................27
Shared dining................................................................................................................................27
Menu shared dining example:..........................................................................................................28
Place.................................................................................................................................................29
Presentation.........................................................................................................................................31
Moodboard restaurant.....................................................................................................................32
Moodboard dishes........................................................................................................................33
Personality............................................................................................................................................34
Promotion.............................................................................................................................................35
Flyer and business card.....................................................................................................................36
Business card................................................................................................................................36
Flyer..............................................................................................................................................37
Price......................................................................................................................................................38
Promote your business.........................................................................................................................39
How to keep my relationships in good contact....................................................................................40
Suppliers...........................................................................................................................................40
Guests...............................................................................................................................................40
Stock policy and purchase requirements..............................................................................................41
Purchase policy.................................................................................................................................41
Purchase process..............................................................................................................................42
My suppliers.....................................................................................................................................44
1. Hanos........................................................................................................................................44
2. Twentsch Wijnhuis....................................................................................................................44
3. Naturalia...................................................................................................................................44
External relations..............................................................................................................................45
1. The A.S.R bank..........................................................................................................................45
2. Advocaten bedrijf De Singel......................................................................................................45
3. The authority (De Belastingdienst)...........................................................................................45
Working toward the opening of In Mente............................................................................................46
The 30 steps to take before the opening..........................................................................................46
Activity plan..........................................................................................................................................50
Financial Plan........................................................................................................................................52
Inventory budget..............................................................................................................................52
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